There comes a thin line between hard work and smart work. On one side hard work will want you to experience everything while smart work will push you to learn from other individuals weather it is their mistakes or success strategies.

Felix Ghost, CEO of the Biggest record label in UK ‘Winning Records’, is one such notable human who has proved to fuse creativity with business in a constructive and remarkable manner.

Here is a list of 5 such things:

1. Knowing the customer/client:

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so”, stated Gandhi Ji in a speech at South Africa.

The customer is the fundamental of business and higher customer satisfaction is the supreme goal. The better understanding and connect one has with the customer, the more it benefits the business.

Felix Ghost established Winning Records with the same perspective and to fulfill his dream of assisting and aiding young artists and fresh talent. Having a good understanding of the customer helped him not only in boosting the business but in ramping up his goodwill as well.

2. Risking and Playing Safe:

Risks are a part of business, either you take it or lose the chance. Although in the current scenario, playing safe is considered a greater risk. A wise businessman recognizes the need for taking the risks by analyzing past data, developing innovative strategies, and in-depth research and development.

Felix Ghost other than these methods also calculates the risk to reward ratio which means only if the reward is decent enough, he plunges for the risk. Winner Records is itself a proof of how taking a risk at the correct point has brought success and fame to Felix Ghost.

3. Patience:

It is a well-known fact, patience and foresight are the two most important qualities of a business. Impatience goes hand in hand with a business-bent mindset and is most troublesome at the start-up phase.

Felix Ghost is an individual that inspires many, only after he had gained substantial experience and name in the industry did he set up his company. Patience was the chief key as for a long time he observed and absorbed everything around him which has led him to be a visionary leader today.

4. Mental Stability:

Emotions have no place in business unless you do business with them. To have a sound and practical mind is very important in business. There are very few people who take failure in a positive manner. A lot of startups fail or perform below potential due to the lack of mental strength once faced with failure.

Felix Ghost has been strong mentally, one factor to add-in has been his personal life conditions. He is a man who has proved, “Bloom where ever life plants you” and his story is truly inspiring. It is this strong will that the artists of current generation must inspire from.

5. Innovation and Realism:

Innovation distinguishes between a leader and a follower while keeping a realistic approach. Only after innovating and experimenting comes wisdom and vision which benefits in challenging the competitors. Realism is the key aspect of keeping the businesses alive therefore the goals defined for a business must be substantial and real.

Felix Ghost has always been keen on innovating and experimenting with young blood and makes sure the talent is introduced as per industry needs. He always encourages his customers to think out of the box using the regular concepts. This aids in giving strong competition while keeping it real.

Business is a combination of war and sport, both require a decent amount of work and experience. These tips can be a boon to a lot of businessmen wanting to learn from others.

Felix Ghost has been successful in inspiring and motivating budding entrepreneurs. All entrepreneurs can learn from and follow the path he has carved towards success in order to turn their hard work to smart work.