Lifestyle
Boba Milic Defines Success as Being Able to Add Value to Others’ Lives

Having a business mindset and instilling that expertise and drive into others is quite a remarkable feat. That being said, a prime example is Boba Milic, the face behind the Run For You (RFY) Amazon Store.
Boba Milic founded Ran For You Amazon Store to help clients find success with their own online store. From Boba’s achievements in this career, it is clear he understands what it takes to attain outstanding success.
His team and business venture are now one of the most successful business models on Amazon. Ran For You Amazon Store allows clients to invest in their own store. Then, Boba and his team of over 600 employees will manage and maintain the success of their store. The main aim is to help people attain a stable side income that can have the potential of a full-time career, as he has made for himself.
Although Boba has made a successful career of his own, which was driven by securing a happy and comfortable life for his family, he defines success as being able to add value to other’s lives. Not only does he want to make himself and his family successful, but he wishes others the greatest success.
Thus, his business is all about adding value to the lives of others, which is a remarkable personality trait from such a successful entrepreneur that is in demand around the clock from his business and his family.
If more people took a leaf out of Boba Milic’s book and utilized their success and drive to help others and add value to their lives, there may be more aspiring entrepreneurs that could set up a profitable side hustle that offers them a happier and more secure life.
Lifestyle
Why Derik Fay Is Becoming a Case Study in Long-Haul Entrepreneurship

Entrepreneurship today is often framed in extremes — overnight exits or public flameouts. But a small cohort of operators is being studied for something far less viral: consistency. Among them, Derik Fay has quietly surfaced as a long-term figure whose name appears frequently across sectors, interviews, and editorial mentions — yet whose personal visibility remains relatively limited.
Fay’s career spans more than 20 years and includes work in private investment, business operations, and emerging entertainment ventures. Though many of his companies are not household names, the volume and duration of his activity have made him a subject of interest among business media outlets and founders who study entrepreneurial longevity over fame.
He was born in Westerly, Rhode Island, in 1978, and while much of his early career remains undocumented publicly, recent profiles including recurring features in Forbes — have chronicled his current portfolio and leadership methods. These accounts often emphasize his pattern of working behind the scenes, embedding within businesses rather than leading from a distance. His style is often described by peers as “operational first, media last.”
Fay has also become recognizable for his consistency in leadership approach: focus on internal systems, low public profile, and long-term strategy over short-term visibility. At 46 years old, his posture in business remains one of longevity rather than disruption a contrast to many of the more heavily publicized entrepreneurs of the post-2010 era.
While Fay has never publicly confirmed his net worth, independent analysis based on documented real estate holdings, corporate exits, and investment activity suggests a conservative floor of $100 million, with several credible indicators placing the figure at well over $250 million. The exact number may remain private but the scale is increasingly difficult to overlook.
He is also involved in creative sectors, including film and media, and maintains a presence on social platforms, though not at the scale or tone of many personal-brand-driven CEOs. He lives with his long-term partner, Shandra Phillips, and is the father of two daughters — both occasionally referenced in interviews, though rarely centered.
While not an outspoken figure, Fay’s work continues to gain media attention. The reason may lie in the contrast he presents: in a climate of rapid rises and equally rapid burnout, his profile reflects something less dramatic but increasingly valuable — steadiness.
There are no viral speeches. No Twitter threads drawing blueprints. Just a track record that’s building its own momentum over time.
Whether that style becomes the norm for the next wave of founders is unknown. But it does offer something more enduring than buzz: a model of entrepreneurship where attention isn’t the currency — results are.
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