Lifestyle
Ms. Novelty’s steps to business success in the World of Cigars

Have you ever thought why certain pleasures of life like casinos, cigars, wine, gambling, and wild parties are reserved for men only? After all, why should men have all the fun while women continue to stay subservient to men?
We are living in the 21st century. If men and women don’t have equal access to these things in a well-developed country like ours, how can we call ourselves civilized?
That’s when Sandra Mayo, a Chief Financial Officer/Chief Operating Officer (CFO/COO) of one of North Carolina’s top health behavioral firm, comes in.
With plenty of knowledge, experience, and proficiency of business development and marketing, Sandra Mayo has now launched her own Cigar venture, Novelty Cigar Bar and Lounge in North Carolina. It’s not just a bar but a movement in the making.
“I am happy that my dream of launching a business with a social angle has finally come true. But it’s just the beginning; I have lots of well thought out plans regarding it. It was my dream to do something that can initiate a change and become immediately impactful. Novelty Cigar Bar and Lounge will be a step into that direction. As a Cigar enthusiast myself, I have always felt the need for a complete revamp in the Cigar industry. I wish for more and more women entrepreneurs and cigar enthusiasts to come forward and join this movement,” Sandra Mayo states.
Sandra Mayo also goes by Ms. Novelty among her friends and colleagues. She never shies away from trying something new or taking a bold new initiative, which is likely to redefine the gender scenario across the US and to be followed elsewhere in the world as well.
“The element of entrepreneurship was always inside me. I always wanted to experience the joy of being an entrepreneur and doing something big for the culture. Today, I feel Novelty Cigar Bar and Lounge is moving in the right direction. As a Cigar enthusiast and fellow sister of the leaf (sotl), I created this lounge—where all customers irrespective of their gender, religion and ethic culture and social economical background can come and partake in power of the leaf. I want to change this deep-rooted misconception in the minds of the people that cigars are reserved for men only. “How can you deprive an entire gender from enjoying what they enjoy—smoking a good stick?” Sandra Mayo exclaimed.
Smoking is fully legal in the US. But you don’t see many women going to a lounge or bar to smoke. Because women who go there are not perceived right in the American society, which is fully in favor of patriarchal convention and customs.
At Novelty Cigar Bar and Lounge, women can come, sit, and enjoy a wide variety of Cigars, as most of them will be created using the best tobacco leaves without any fear. A lot of things have changed in American society when it comes to women’s emancipation, but still a lot of things need to be settled.
Sandra Mayo is a successful entrepreneur and educator. She often infuses a fresh zeal of enthusiasm among people around her. She believes hard work, effort, and goals are the three ingredients that make a successful story! She is optimistic to the core and wants people to see the silver lining of everything instead of focusing on the negative elements.
In addition, Novelty Cigar Bar and Lounge has massive expansion plans ahead! Novelty wants to hire franchisees across all districts of North Carolina and other American states therefore people across the nation can know about this great initiative.
At the same time silently breaking the glass ceiling, which is rampant in the male-dominated cigar industry. Sandra wants more and more women to join her and support this initiative.
Lifestyle
The Missing Piece in Self-Help? Why This Book is Changing the Wellness Game

Self-help shelves are full of advice — some of it helpful, some of it recycled, and most of it focused on “mindset.” But Rebecca Kase, LCSW and founder of the Trauma Therapist Institute, is offering something different: a science-backed, body-first approach that explains why so many people feel struck, overwhelmed, or burned out — and what they can actually do about it.
A seasoned therapist and business leader, Kase has spent nearly two decades teaching others how to navigate life through the lens of the nervous system. Her newest book, “The Polyvagal Solution,” set to release in May 2025, aims to shake up the wellness space by shifting the focus away from willpower and onto biology. If success has felt out of reach — or if healing has always seemed like a vague concept — this book may be the missing link.
A new way to understand stress and healing
At the heart of Kase’s approach is polyvagal theory, a neuroscience-based framework that helps explain how our bodies respond to safety and threat. Developed by Dr. Stephen Porges, polyvagal theory has transformed the way many therapists understand trauma, but Kase is bringing this knowledge to a much wider audience.
“The body always tells the truth,” Kase says. “If you’re anxious, exhausted, or always in overdrive, your nervous system is asking for support, not more discipline.”
“The Polyvagal Solution” makes this complex theory digestible and actionable. Instead of promising quick fixes, Kase offers strategies for regulating the nervous system over time, including breathwork, movement, boundaries, and daily practices that better align with how the human body functions. It’s less about pushing through discomfort and more about learning to tune in to what the body needs.
From clinical expertise to business insight
What sets Kase apart isn’t just her deep understanding of trauma but how she blends that knowledge with real-world experience as a business owner and leader. As the founder of the Trauma Therapist Institute, she scaled her work into a thriving company, all while staying rooted in the values she teaches.
Kase has coached therapists, executives, and entrepreneurs who struggle with burnout, anxiety, or feeling disconnected from their work. Regardless of who she works with, though, her message remains consistent: the problem isn’t always mindset — it’s often regulation.
“Success that drains you isn’t success. It’s survival mode in disguise,” Kase explains. Her coaching programs go beyond traditional leadership training by teaching high achievers how to calm their nervous systems, enabling them to lead from a grounded place, not just grit.
Making the science personal
For all her clinical knowledge, Kase keeps things human. Her work doesn’t sound like a lecture but rather like a conversation with someone who gets it. That’s because she’s been through it herself: the long hours as a therapist, the emotional toll of supporting others, the realities of building a business while managing her own well-being.
That lived experience informs everything she does. Whether she’s speaking on stage, running a retreat, or sharing an anecdote on her podcast, Kase has a way of weaving humor and honesty into even the heaviest topics. Her ability to balance evidence-based practice with practical advice is part of what makes her voice so compelling.
Kase’s previous book, “Polyvagal-Informed EMDR,” earned respect from clinicians across the country. But “The Polyvagal Solution” reaches beyond the therapy community to anyone ready to understand how their body is shaping their behavior and how to create real, sustainable change.
Why this message matters
We’re in a moment where burnout is common and overwhelm feels normal. People are looking for answers, but many of the tools out there don’t address the deeper cause of those feelings.
That’s where Kase’s work lands differently. Instead of telling people to “think positive” or “try harder,” she teaches them how to regulate their own biology. And in doing so, she opens the door for deeper connection, better decision-making, and more energy for the things that matter.
As more workplaces begin to embrace trauma-informed leadership, more individuals are seeking solutions that go beyond talk therapy and motivational content. Kase meets that need with clarity, compassion, and a toolkit rooted in both science and humanity.
A grounded approach to lasting change
What makes “The Polyvagal Solution” stand out is its realism. It doesn’t ask readers to overhaul their lives but instead asks them to listen — to pay attention to how their bodies feel, how their stress patterns manifest, and how even small shifts in awareness can lead to significant results over time. Whether you’re a therapist, a team leader, or someone trying to feel more at ease in your own skin, this book offers a way forward that feels both grounded and achievable.
Rebecca Kase isn’t just adding another title to the self-help genre. She’s redefining it by reminding us that we don’t have to muscle our way through life. We just have to learn how to work with, not against, ourselves.
And maybe that’s the real game-changer we’ve been waiting for.
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