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Healthcare Leader Avantika Sharma Reveals How Digital Tech Solutions Can Improve Prior Authorization Procedures

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One of the most necessary and standard procedures in the healthcare industry is Prior Authorization (PA), which requires healthcare providers to obtain approval for a treatment or medication before delivering it to a patient. Unfortunately, PA is also one of the most inefficient processes in the healthcare industry and is currently facing a crisis. 

This year, 70% of medical groups attested that PA claims increased, yet, at the same time, a study by the University of Colorado found that 93% of providers reported delays in care due to drawn-out PA processes. In short, claims are increasing, and one of the side effects is that delays are becoming more notable, if not longer. This is due to long-standing inefficiencies and problems swept under the rug for years, resulting in longer patient waiting times, increased burden on administrative staff, and even physician and clinician burnout. 

At Brillio One Health, Healthcare Leader Avantika Sharma and her team are working towards streamlining and optimizing healthcare systems like PA to benefit healthcare providers, insurance payers, and, of course, patients. They work with international healthcare organizations to “covert digital disruptions into solutions that can position payers and providers ahead of the curve.” 

She views the current workflow required to obtain PA for a procedure or treatment to be an area that requires extensive digital reform. According to Sharma, “technologically automating the Prior Authorization process at the level of providers and payers can drastically improve the patient experience by getting on-time approvals before surgery and reducing operational and administrative costs.”

The PA process is currently plagued by administrative complexities, time-consuming manual procedures, liabilities due to human error, and excess use of valuable resources. To illustrate, most documents are faxed or emailed and require physical signatures, even though the digital resources to replace those aspects of the process are well established. Not to mention using manual technologies to transmit documents has already been proven to be more likely to lead to incorrect information, missing documents, and excessive back-and-forth communication. 

All that communication is done by large teams of administrators, who spend considerable time sorting and verifying numerous documents from different sources. This puts a huge burden on hospitals and insurance companies to staff those teams accordingly. It also contributes to complexity and redundancy on an administrative level. 

There are also confidentiality issues that come with using manual systems to complete PA claims. According to Sharma, “using fax to transmit prior authorization forms minimizes the legal requirement to keep medical information confidential since it involves the production of a printed piece of paper that can be easily seen or taken by anyone walking past the machine when it prints or someone’s desk where it is awaiting processing.” 

Even more alarming is the lack of coordination between the systems used by payers and providers. Despite the amount of communication required between these two entities to get a single claim passed, the current systems can vary from one organization to another. For example, 15 different providers might use 15 different websites, each with unique software and login information. 

Sharma believes that adopting digital solutions on the part of providers and payers could result in major improvements in the PA process. Brillio’s human-centric approach includes the design and implementation of systems powered by Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP), among other technologies. These innovative systems are already present in our daily lives but can be combined to create efficient, constantly evolving solutions that benefit the healthcare industry. 

Proposed solutions would certainly include the creation of standard systems for communication between payers and providers. An example of this is online portals and digital software that is standardized across all platforms. Optimizing this software would allow relevant personnel from both the medical and the insurance side to use their secure username and password to access the same PA documents, at different stages of the process. Other solutions might be using NLP to convert doctors’ notes into text compatible with online forms or using AI to develop approval processes for documents, thereby cutting down on the administrative staff needed to verify every signature or document in a PA claim file. Using electronic signatures, electronic health records (EHR), and opting for digital file sending are all essential solutions as well.  

These solutions would be one piece in a larger movement that could radically change the healthcare industry in the United States. One rule introduced in early December 2022 by the Centers for Medicare and Medicaid Services included the implementation of electronic PA processes for document attachments and signatures. It also included the required adoption of a Health Level 7 (HL7) Fast Healthcare Interoperability Resources FHIR standard Application Programming Interface to support new digital systems. CMS predicted that implementing better digital systems, alongside other proposed solutions, for PA could save more than $15 billion over 10 years.

Most importantly, Sharma highlights the importance of putting the patient first. Lengthy PA processes can take days, if not weeks, to go through, and only a tiny fraction of them are approved without delays. Most PA claims are denied at the outset and require appeals and negotiation. A patient-centric healthcare system focuses on making sure sick people are given the care they need, when they need it, without waiting for their doctors and insurance providers to jump through hoops. 

For more information, visit www.brillioonehealth.com. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

When the Body Speaks: How Maryna Bilousova Helps Clients Heal Beyond the Physical

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Our bodies hold onto what our minds try to forget until they speak up through tension, fatigue, or illness. It’s easy to overlook signs like tight shoulders, restlessness, or headaches. But often, these signals are connected to something deeper. Maryna Bilousova has built her work around helping people listen to what their bodies are really saying.

Like many of her clients, Maryna spent years in a high-stress environment, constantly pushing through. She knew how to perform, meet goals, and keep everything running. But peace was missing. Her body carried the weight of unspoken stress. That realization changed not only her life, it shaped how she supports others today as a transformation coach and subconscious pattern specialist.

Instead of focusing only on what’s visible, Maryna helps people look inward. She works with individuals who feel stuck in cycles they can’t explain, like burnout that does not go away or stress that feels out of proportion. Often, the root is not just a busy schedule. It’s emotional tension that’s been buried and ignored.

Looking Deeper Than Symptoms

Many people come to Maryna after trying traditional methods. They have done meditation apps, therapy sessions, or self-help routines. Still, something feels off. That’s where her work begins, not with fixing, but with listening.

She helps clients connect the dots between their physical symptoms and unresolved emotions. It’s not always about big trauma. Sometimes, it’s small moments that were never processed, guilt, grief, frustration, or shame. Over time, those emotions settle in the body.

Maryna recalls one client, a long-term cancer survivor, who returned years later with ovarian cysts. The physical fear was real, but so was the emotional weight she had been carrying from a past relationship full of betrayal and silence. Through their sessions, they uncovered and released that emotional residue. Weeks later, the cysts were gone. It was a reminder of how deeply the body can reflect our inner state.

Patterns That Keep Us Stuck

Maryna’s approach is not about chasing positivity or trying to fix everything at once. She focuses on patterns, how people speak to themselves, how they respond to stress, how they make decisions. Often, what feels like self-sabotage is actually an old belief playing out.

For example, someone who always avoids conflict might be carrying a belief that their needs don’t matter. Another who keeps overworking may feel that slowing down means they are falling behind. These beliefs often form early and show up in adulthood in ways that quietly run our lives.

Rather than offering surface-level solutions, Maryna holds space for clients to explore what’s really behind their choices. Her calm presence allows people to soften, reflect, and begin making changes that come from clarity, not pressure.

A Path Back to Yourself

The people Maryna works with are not looking for a quick fix. They want to feel lighter, clearer, and more like themselves again. Her clients often say that what changes is not just their mindset, it’s how they feel in their own skin. They start resting without guilt, setting boundaries without apology, and making choices that actually feel good.

Maryna believes that healing is not about doing more. It’s about slowing down enough to notice what your body and mind have been trying to say all along. When people start listening, they stop feeling like they have to fight themselves, and that’s when real change happens.

In a world that pushes us to ignore discomfort and keep going, Maryna offers something different: a place to pause, reflect, and reconnect. Because sometimes, healing does not start with doing, it starts with listening.

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