Business
Womack Commentary Series: Greg Womack Discusses the Importance of Refocusing for Success

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard. There are not more than five primary colors, yet in combination, they produce more hues than can ever be seen. There are not more than five cardinal tastes, yet combinations of them yield more flavors than can ever be tasted.”
—Sun Tzu, philosopher
These words from Sun Tzu beautifully encapsulate the essence of refocusing for success. In a world filled with endless possibilities and distractions, the ability to refocus our efforts and energies becomes paramount. Greg Womack, a seasoned financial expert, delves into the significance of refocusing and shares his insights on how it can be a game-changer in achieving personal and professional goals.
Just like the combination of a few musical notes can create an infinite number of melodies, the power of refocusing lies in our ability to harness our limited resources and channel them toward the right areas. It’s about finding the right harmony to unlock success.
The Art of Refocusing
In a world that often pulls us in countless directions, maintaining focus on our goals can be challenging. It’s all too easy to get caught up in the noise and lose sight of what truly matters. That’s why refocusing is crucial. It’s about consciously redirecting our attention and efforts toward our core objectives.
According to Womack, refocusing is not a one-time event but an ongoing process. It requires self-awareness, discipline, and a willingness to reassess our priorities. By periodically stepping back, evaluating our progress, and realigning our actions with our goals, we can regain clarity and drive toward success.
“Refocusing is a continuous journey, not a destination,” says Womack. “It’s a deliberate choice to realign our actions with our goals and make conscious decisions about where we invest our time, energy, and resources. It’s a powerful tool to navigate through the complexities of life and move closer to the realization of our aspirations.”
Refocusing is a skill that develops with practice and can bring new clarity, ideas, and innovations, just through the exercise itself. The art of refocusing is honed through trial, error, and stamina-building activities. Refocusing often requires taking a step back, breaking away from the activity or thought, and resuming with new perspective and fresh attention.
The Impact of Refocusing on Success
Refocusing has a profound impact on our ability to achieve success. When we are laser-focused on our goals, distractions lose their power, and we become more efficient and effective in our endeavors. By concentrating our efforts on what truly matters, we can make significant progress and create meaningful outcomes.
Moreover, refocusing enables us to adapt and recalibrate our strategies as needed. It allows us to stay agile in the face of challenges and capitalize on emerging opportunities. By maintaining a clear vision and continuously adjusting our approach, we can navigate the ever-changing landscape and position ourselves for success. By zooming in on a project, thought, or challenge, we find new ways to approach solutions. Similarly, when we zoom out, we see the circumstances through a different lens entirely. All of these perspectives are necessary to holistically problem solve and innovate.
“Refocusing is the key to unlocking our full potential,” says Womack. “It empowers us to overcome obstacles, seize opportunities, and chart our own path to success. It’s about aligning our actions with our aspirations and staying committed to our goals, no matter what.”
In a world of limitless possibilities and distractions, refocusing becomes a crucial skill for achieving success. By consciously directing our attention, energy, and resources toward our goals, we can unlock our full potential and make significant progress. It’s important to note that refocusing is an ongoing process that enables us to adapt, recalibrate, and stay true to our aspirations. So, let us embrace the power of refocusing and chart a path towards a more fulfilling and successful future.
About Greg Womack
Greg Womack is a respected financial expert and the Principal and President of Womack Investment Advisers, Inc. With thirty years of experience in the financial industry, Womack has built a reputation for his expertise in fee-based planning and investment management. As the founder of his independent registered investment advisory firm, he has helped numerous clients navigate the complexities of financial planning and achieve their financial goals.
Beyond his professional accomplishments, Womack leads a well-rounded life, balancing his business endeavors with personal passions. He is an avid outdoorsman, finding solace and inspiration in nature. From camping in the mountains of Montana to riding horseback through picturesque landscapes, he embraces the beauty of the world around him. He has built a rich life, personally and professionally, by focusing his time and talents on growth and development.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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