Lifestyle
Franky Diamond – The Celebrity Jeweler who Instils Love for Diamonds using Instagram
In the present age of social media, Instagram is the place to be for jewelry designers. What used to be a platform for sharing images of quaint little cafes or cute dogs has now become a powerful marketing tool for brands, independent artists, and entrepreneurs. For this reason, more and more people reliant on social media marketing are finding it essential to maintain a consistent and eye-catching feed that hooks the viewers, also the potential customers. One of them is the Toronto-based jewelry designer cum fashion influencer, Ali Lalani, also known as Franky Diamond.
Franky, an early adopter of social media, loves the community he’s found on Instagram. And when he expresses himself as well as his work on Instagram, he builds an even stronger community. To date, Franky has sold hundreds of thousands of jewelry pieces, including rings, pendants, watches, and bracelets via Instagram. He firmly believes that age-old norms like the brick-and-mortar still shine bright when it comes to jewelry are meant to be broken. Having realized the cutthroat competition prevailing in the jewelry industry and the rising necessity of presenting craftsmanship, Franky embraced the world of social media that now boasts of active base thousands of followers on Instagram alone.
When talking about balancing work with social media management, he said, “Maintaining consistency and keeping the followers engaged is a big job. As a celebrity jewelry designer, or one may call me an artist, my duty is to not only post photos of my designs but bring life to them. But on the other hand, what’s great is Instagram is fun and free. Having said that, there’s no better platform than this to showcase the talent and generate leads.” Whether people want to express themselves or use lifelike photos to best advantage, Franky says Instagram is the king of social engagement.
Through the means of attractive posts, stories, highlights, videos, and advertisements, Franky has managed to amass a pool of customers who are either celebrities, influencers, business tycoons, or just about anybody. His strong belief in adding a personal touch to the work he portrays makes him a coveted jewelry designer, as well as a social influencer, looked upon by many both in real and reel life. Even though there have been many other jewelers, jewelry designers, and jewelry brands who have placed their bet on Instagram to boost sales, what makes Franky different is his quest to integrate modernity to traditional forms of business. Today, as a lead influencer in the jewelry industry, he strongly advocates and recommends using the power of social media to promote work and skills through targeted ads and well-strategized initiatives.
He adds, “I use Instagram, Pinterest, and Twitter as storytelling platforms to generate brand awareness. To say, in particular, Instagram offers a great service in terms of product discovery, making it one of the very few mediums connecting customers and producers directly, at just the touch of a button. So far, this social platform has helped me build my brand, absorb inspiration from other bloggers, jewelry designers, and enthusiasts across the world, and gain clientele. What makes Instagram special is the fact that it is visually pleasing and not crowded.”
Indeed, Franky, through his visual storytelling techniques, has mastered the art of creating a polished and cohesive Instagram feed that has left people wondering what launches next. In doing so, he has been successful in building a loyal social media following of users who not only engage with his content but show an equal amount of keenness in purchasing new jewelry collections.
Lifestyle
Veterans Care Coordination Outlines 10 Ways to Honor Senior Service Members
Honoring senior veterans is a meaningful way to acknowledge their service and sacrifices for the country.While there are many different ways to honor those who have served their country, Veterans Care Coordination (VCC) – a company that helps senior Veterans apply for home care services, has outlined 10 of the most effective ways to show appreciation and respect to older servicemembers in our communities.
1. Attend Veteran Ceremonies and Events: Participate in local veteran ceremonies, parades, and events, especially on days like Veterans Day and Memorial Day. Your presence demonstrates respect and recognition for their contributions.
2. Volunteer for Veteran Organizations: Many organizations that support veterans need volunteers. Offer your time to help with events, administrative tasks, or outreach programs that benefit senior veterans.
3. Visit Veteran Homes and Hospitals: Spend time with veterans in homes and hospitals. Many senior veterans, especially those in long-term care, appreciate visits and the opportunity to share their stories.
4. Educate Yourself and Others: Learn about the history, challenges, and contributions of veterans. Educate others by organizing or participating in community talks, school projects, or social media campaigns.
5. Support Veteran-Owned Businesses: Patronize businesses owned by veterans. This economic support helps veteran entrepreneurs and shows appreciation for their continued contributions to the community.
6. Create a Community Project: Initiate projects that specifically benefit senior veterans, such as building wheelchair ramps for disabled veterans or organizing social events that cater to their interests and needs.
7. Offer Your Skills and Services: If you have special skills or services, offer them to senior veterans. This could include legal advice, home repairs, medical care, or technological assistance.
8. Donate to Veteran Charities: Financial contributions to reputable organizations supporting veterans can make a significant impact. These donations often go toward programs that improve the quality of life for senior veterans.
9. Write Letters or Cards: Sending personalized letters, cards, or care packages to Senior veterans, particularly those without close family, can brighten their day and make them feel valued and remembered.
10. Advocate for Veteran Rights and Benefits: Be an advocate for veteran rights and benefits, ensuring they receive the support and recognition they deserve. This can involve supporting legislation, participating in advocacy groups, or simply spreading awareness of the issues facing senior veterans.
By implementing these actions, individuals and communities can honor senior veterans in meaningful ways, showing gratitude for their service and ensuring they are respected and remembered.
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