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Franky Diamond – The Celebrity Jeweler who Instils Love for Diamonds using Instagram

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In the present age of social media, Instagram is the place to be for jewelry designers. What used to be a platform for sharing images of quaint little cafes or cute dogs has now become a powerful marketing tool for brands, independent artists, and entrepreneurs. For this reason, more and more people reliant on social media marketing are finding it essential to maintain a consistent and eye-catching feed that hooks the viewers, also the potential customers. One of them is the Toronto-based jewelry designer cum fashion influencer, Ali Lalani, also known as Franky Diamond.

Franky, an early adopter of social media, loves the community he’s found on Instagram. And when he expresses himself as well as his work on Instagram, he builds an even stronger community. To date, Franky has sold hundreds of thousands of jewelry pieces, including rings, pendants, watches, and bracelets via Instagram. He firmly believes that age-old norms like the brick-and-mortar still shine bright when it comes to jewelry are meant to be broken. Having realized the cutthroat competition prevailing in the jewelry industry and the rising necessity of presenting craftsmanship, Franky embraced the world of social media that now boasts of active base thousands of followers on Instagram alone.

When talking about balancing work with social media management, he said, “Maintaining consistency and keeping the followers engaged is a big job. As a celebrity jewelry designer, or one may call me an artist, my duty is to not only post photos of my designs but bring life to them. But on the other hand, what’s great is Instagram is fun and free. Having said that, there’s no better platform than this to showcase the talent and generate leads.” Whether people want to express themselves or use lifelike photos to best advantage, Franky says Instagram is the king of social engagement.

Through the means of attractive posts, stories, highlights, videos, and advertisements, Franky has managed to amass a pool of customers who are either celebrities, influencers, business tycoons, or just about anybody. His strong belief in adding a personal touch to the work he portrays makes him a coveted jewelry designer, as well as a social influencer, looked upon by many both in real and reel life. Even though there have been many other jewelers, jewelry designers, and jewelry brands who have placed their bet on Instagram to boost sales, what makes Franky different is his quest to integrate modernity to traditional forms of business. Today, as a lead influencer in the jewelry industry, he strongly advocates and recommends using the power of social media to promote work and skills through targeted ads and well-strategized initiatives.

He adds, “I use Instagram, Pinterest, and Twitter as storytelling platforms to generate brand awareness. To say, in particular, Instagram offers a great service in terms of product discovery, making it one of the very few mediums connecting customers and producers directly, at just the touch of a button. So far, this social platform has helped me build my brand, absorb inspiration from other bloggers, jewelry designers, and enthusiasts across the world, and gain clientele. What makes Instagram special is the fact that it is visually pleasing and not crowded.”

Indeed, Franky, through his visual storytelling techniques, has mastered the art of creating a polished and cohesive Instagram feed that has left people wondering what launches next. In doing so, he has been successful in building a loyal social media following of users who not only engage with his content but show an equal amount of keenness in purchasing new jewelry collections.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Houseplant Styling Mistakes to Avoid in Home Décor

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Bringing greenery indoors can instantly elevate a space — adding warmth, texture, and a sense of calm. However, styling houseplants successfully requires more than simply popping a fern in a corner and hoping for the best. From mismatched plant selections to poor placement and neglecting scale, even the most well-intentioned plant lovers can make styling missteps. Before you dive into your next indoor plant arrangement, it’s worth understanding the most common mistakes to avoid.

Whether you’re new to indoor greenery or a seasoned plant parent, brands like Hello Botanical make it easy to find the perfect plants and gifts that complement your interior style — but knowing how to display them properly will make all the difference.

Overcrowding Your Space with Too Many Plants
While it’s tempting to fill every available surface with greenery, too many plants can make your space feel cluttered and overwhelming. Each plant deserves breathing room to grow and be appreciated. Instead of bunching them together, try grouping a few in varying heights or textures for balance. A single large plant in a corner can make a stronger design statement than ten small ones scattered everywhere.

Ignoring Light Conditions
Aesthetics shouldn’t be your only consideration when placing plants. Many indoor plant styling mistakes stem from ignoring light needs. Some species, like fiddle leaf figs and succulents, crave bright indirect light, while others, such as snake plants or peace lilies, thrive in low-light corners. Assess the natural light in each room before choosing plants, and remember that not every green beauty will thrive on your coffee table or bathroom shelf.

Choosing the Wrong Pot or Planter
A pot isn’t just a decorative accessory — it affects your plant’s health and your home’s design balance. A mismatched or undersized pot can look awkward, while one without drainage can cause root rot. Select planters that complement your home’s aesthetic and suit each plant’s needs. Neutral ceramics, woven baskets, or textured terracotta pots can enhance the overall décor while allowing your greenery to shine.

Neglecting Scale and Proportion
One of the easiest ways to make a room look unbalanced is by ignoring scale. A tiny plant on a large table can feel lost, while an oversized monstera can overwhelm a small living room. Consider the proportions of your furniture and space before selecting plants. Taller plants like palms or rubber trees add height and drama, while trailing species such as pothos or string of pearls can soften shelves and hanging corners beautifully.

Forgetting to Mix Textures and Colours
Just as you’d layer textures and tones in your furnishings, apply the same principle to your plant styling. Combining different leaf shapes, shades of green, and plant structures creates visual interest. Pair glossy leaves with matte ones, upright plants with cascading varieties, and bold tropicals with delicate ferns. A well-curated mix feels intentional rather than chaotic.

Over-Decorating Around Your Plants
Plants are statement-makers in their own right. Surrounding them with too many decorative objects — candles, vases, or trinkets — can detract from their natural beauty. Let the greenery breathe and become a focal point. A simple setup often feels more elegant and modern than a crowded display.

Forgetting Functionality in Key Spaces
While plants bring undeniable style, practicality matters too. Avoid placing trailing vines where they’ll get tangled in workspace cords or near entryways where they can be knocked over. Similarly, keep moisture-loving plants away from electronics and ensure any planters with drainage are placed on trays to protect your floors and furniture.

Ignoring Consistency Across Your Home
Houseplants look their best when they contribute to a cohesive theme. Instead of choosing random species for each room, think about your home’s overall design. Are you going for a minimalist, Scandinavian aesthetic or something more lush and tropical? Repeating a few plant types or pot styles throughout creates unity and flow.

Overlooking Plant Care as Part of the Design
No matter how beautifully you style your plants, unhealthy or neglected greenery can spoil the look. Regular pruning, wiping leaves, and rotating pots to ensure even growth are key parts of maintaining your interior aesthetic. Healthy, thriving plants add vibrancy and life that no artificial décor can replicate.

Forgetting That Less Can Be More
Finally, remember that plants should enhance your décor, not dominate it. A few strategically placed, well-cared-for plants can transform a home far more effectively than a jungle of mismatched greenery. Focus on quality over quantity, and choose each plant intentionally to fit your style, lighting, and lifestyle.

When styled thoughtfully, houseplants can turn a space into a peaceful, inviting sanctuary

Avoiding these common mistakes helps you highlight their beauty while keeping your interiors cohesive and clutter-free. Whether you’re refreshing a single room or curating a lush indoor garden, start small, observe what works, and grow your collection with care.

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