An inside look at Underdog Music with The Ingenious King Wizard
King Wizard is a prominent musician, producer/artist and melody maker. Often referred to as a genius by both press and collaborators, he has cheekily adopted this often repeated description by including it in his catchy beat tag ‘The Ingenious King Wizard!’
Alongside his partners Big Papa Harvey and Alderman he launched Underdog Music, a growing production company poised to not only take the industry by storm but also aid independent artists in their journey. Underdog music have been signing new producers and A&Rs as well as working alongside tons of Multi-Platinum producers and artists.
King Wizard draws on many of his talents in his work at Underdog Music. From being a talented producer, working on tracks with major labels, to working with upcoming artists and producers and helping them to develop. King Wizard is doing his part to help shape the future of the music industry. Underdog music recently signed two upcoming producers, Parallax and Southpaw who both came through their producer development programme. Discovering new talent is a major part of the music business, we look forward to seeing what Underdog’s new signings can do.
King Wizard explains the Underdog philosophy well. ‘We really don’t care if a producer has platinum plaques and hundreds of millions of streams, or if they’re working on headphones in their bedroom. All we care about is the music. All the fans care about is the music. It’s the music industry – music first, industry second’.
We love Wizards art-above-business attitude. Has this egalitarian attitude dented Underdog’s bottom line? ‘Not at all’ Wizard deflects, ‘we are more successful than ever. Financially successful, artistically successful, even spiritually successful. There are many ways to measure success, but they all stem from the same thing. If you create something that is of value and improves people’s experience of their lives, then you’re onto a winner. That could be something practical, something fun, or something that gives people’s lives fulfilment and meaning. Music is all three of those things. It’s a practical mood shifting medicine, a feel good fun activity whether listening or creating, and an activity that tends to give more fulfilment than any other pursuit I know.’
We love this analysis and wholeheartedly agree! In the music world, the music should always come first. It’s refreshing to see Wizard succeeding in such spectacular fashion whilst keeping these ‘music first’ values front and centre.
The fundamental features of community festivals’ social implications
Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.
In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.
Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.
The upcoming festival to send shockwaves
The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.
Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.
Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.
Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.
Introducing new artists to the audience
Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.
About Alexis Lopez
After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.
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