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Digital Marketing Expert, Jakob Hager, is Helping Small Businesses Utilize Growth Opportunities in the Digital Space

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Digital marketing expert, Jakob Hager is doing a great job to help small businesses utilize the power of digital marketing campaigns for their benefit. After gaining a lot of expertise in the world of digital marketing, he has introduced a new online education program for campaign management.

Jakob Hager has introduced this online education program to help both small businesses and individuals run their online marketing campaigns in an easy manner. It is currently available for German-speaking people living in areas namely Germany, Austria, and Switzerland.

Soon, he is planning to make available the entire education program in English to help other people learn the tactics of managing online marketing campaigns. Jakob Hager realized the importance of digital marketing when he failed to promote his first company, a remote virtual-assistant service in the German-speaking regions.

After this, he decided to shut his business due to his inability to market it well. And he decided to leave for San Francisco for acquiring necessary marketing skills. In order to help small businesses run their marketing campaigns in the digital space, Jakob Hager has included everything that is required for managing Facebook, Instagram, Google, and other marketing campaigns.

In this program, participants learn to grow businesses in the online world. It is especially good for small businesses that don’t manage to get enough money for running a successful marketing campaign. Moreover, it also allows individuals to offer their services to local businesses by acquiring skills related to campaign management from this online education program.

Jakob Hager is an Austrian citizen who has spent his life in Moscow, San Francisco and he is currently settled in Dubai since 2017. He has also written a book for German people to teach them tactics of digital marketing. He loves to post interesting things about his life on his Instagram profile to establish his strong connection with his followers.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Winners and Losers in the Digital Economy

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Businesses around the world were forced to move to an online economy due to the COVID 19 pandemic. However, not all businesses will be able to make that shift and thrive. If you deep dive and take a look at the digital economy, you will discover winners as well as losers. Lets take a look at some of the winners and losers.

Winners of digital economy

  • Telecommunication companies

Online services are quite popular among people out there. Thats because, we use our internet connections and phones to get most of our work done. Due to the same reason, companies that offer internet and telephone services have a high demand. Telecommunication companies can expect to witness an increase in demand for the services in future. Hence, they are a clear winner of an online economy.

  • Software development companies 

People in todays world prefer to use online platforms to get most of their work done. For example, we take a look at the online stores when we want to buy something. It is a convenient method available to get a product delivered without having to go out. To cater this demand, businesses have started getting their online selling marketplaces developed. Numerous improvements are done to those online marketplaces to deliver a better experience to the customers. On the other hand, digital economy has forced employees and students to continue with their work from home.  This has also created a massive demand for the services offered by software development companies. Hence, software development companies are a clear winner of the online economy.

When you go through IB Economics Paper 1 Sample Answers, you will figure out how the businesses can thrive when they have an increased demand. All the businesses that belong to the above-mentioned industries have a high demand. Hence, they can get the maximum returns out of digital economy.

Losers of online economy

Now you have a clear understanding about the winners of online economy. While keeping that in mind, it is worthy to take a look at the losers of online economy as well. Here are some of the businesses that will probably take advantage out of digital economy to ensure their business success.

  • Businesses in the hospitality industry

Businesses that exist in the hospitality industry, such as hotels, theme parks and even airlines will fail to thrive in a digital economy. They operate businesses, which cannot be taken online with ease. Along with the development of a digital economy, most of the people prefer to stay at their homes and get work done. This is creating a negative impact to the businesses in hospitality industry. Thats because those industries need people to move.

For example, we can see how the large scale conferences, trade shows and exhibition are now taking place online in the form of online conferences and virtual trade shows. This has led the companies in hospitality industry towards major revenue drops. As you can learn from Econs Tuition, businesses that have a drop in demand will not be able to sustain in the future, unless they go for transformations. However, the transformations available for businesses in the hospitality industry are also limited, due to the nature of business operations that they run.

  • Child care services / adult care services

Child care services and adult care services are another loser in an online economy. We could see how these businesses receive lots of financial support during the recent past because of the impact created by COVID 19 pandemic. They are experiencing a significant drop in their revenues as of now. Some of the operators are even forced to close down their facilities.

In a digital economy, people are provided with the chance to get most of their work done while staying at home. For example, people dont need to go to office to get work done. Due to the same reason, they can work from home and take care of their kids and seniors. This leads all the businesses that offer adult care services and child care services to lost business opportunities.

Final words

As you can see, there are winners and losers in a digital economy. Losers should focus more on how to get the maximum out of new business opportunities created with the online economy. Then they will be able to innovate and ensure the survival of businesses in the long run.

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