Scaling clients to an altogether another level is Brandon See, the man and the mind behind the dominant paid traffic consultancy, Digiceptual
Digiceptual has gained the status of one of the most prominent paid traffic consultancies in recent times for its unique strategies
Whether the world faces a pandemic or any other emergency, it is bound to affect businesses and industries as a whole. It goes without saying that hundreds of industries have already faced the wrath of the global health pandemic and are now finding ways to scale their businesses again or just retain their status in the market. However, one industry that doesn’t show any signs of slowing down even amidst a pandemic is the digital marketing world. This business sector since the time it has gained momentum in the market has only been on the rise as most of the brands, entrepreneurs, influencers and companies today wish to go all digital with their services and aim to reach more audiences across the globe. Brandon See, who has made his name synonymous as a digital entrepreneur in the online world co-founded the paid traffic consultancy firm called “Digiceptual”, which is all about scaling its varied clients to the highest peaks of success by maximizing their strategies on paid traffic and their return on ad spend and profiting them the most through the same.
Digiceptual comes as a ray of good hope in the online consulting industry with their unique set of strategies that put efforts towards maximizing the growth of its clients on social media with the help of their own tested methods.
Because several industries realized the scope and significance of digital marketing and online consulting platforms in paid traffic, many of them jumped into it for utilizing any and every digital strategy to grow their business without realizing that it could be ineffective for them. Only personalized services in this sector help develop people and businesses across markets and online platforms. Working around this, Brandon, through Digiceptual, provides state-of-the-art personalized services, keeping in mind the individual needs and requirements of each of his clients.
Digiceptual is all about helping clients to skyrocket their sales and maximizing every ad spend. They help clients to stay away from ineffective and traditional strategies that provide no real revenue and help them choose best of the industry strategies that give the most benefit to them in paid traffic and lead them towards becoming market leaders.
With more than five years of rich experience in the industry and with their distinguished Kinetic Scaling Methodology™, they specialize in helping clients with a high-growth scale on social media. They are a leading paid traffic consultancy for established e-commerce, online education brands, and online influencers. By helping them maximize their return on ad spend, Digiceptual has helped them scale to 7 to 9 figures.
An Australian luxury brand through Digiceptual made possible its growth of $1,206,979.42 return from a $40,899.15 ad spend. With a white glove approach, they do all the paid advertising and help brands sustain in the long term. Through focusing on the highest return in marketing and also on ROI in paid traffic, Brandon and his firm Digiceptual have proved their mettle in the industry already.
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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