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Scaling clients to an altogether another level is Brandon See, the man and the mind behind the dominant paid traffic consultancy, Digiceptual

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Digiceptual has gained the status of one of the most prominent paid traffic consultancies in recent times for its unique strategies

Whether the world faces a pandemic or any other emergency, it is bound to affect businesses and industries as a whole. It goes without saying that hundreds of industries have already faced the wrath of the global health pandemic and are now finding ways to scale their businesses again or just retain their status in the market. However, one industry that doesn’t show any signs of slowing down even amidst a pandemic is the digital marketing world. This business sector since the time it has gained momentum in the market has only been on the rise as most of the brands, entrepreneurs, influencers and companies today wish to go all digital with their services and aim to reach more audiences across the globe. Brandon See, who has made his name synonymous as a digital entrepreneur in the online world co-founded the paid traffic consultancy firm called “Digiceptual”, which is all about scaling its varied clients to the highest peaks of success by maximizing their strategies on paid traffic and their return on ad spend and profiting them the most through the same.

Digiceptual comes as a ray of good hope in the online consulting industry with their unique set of strategies that put efforts towards maximizing the growth of its clients on social media with the help of their own tested methods.

Because several industries realized the scope and significance of digital marketing and online consulting platforms in paid traffic, many of them jumped into it for utilizing any and every digital strategy to grow their business without realizing that it could be ineffective for them. Only personalized services in this sector help develop people and businesses across markets and online platforms. Working around this, Brandon, through Digiceptual, provides state-of-the-art personalized services, keeping in mind the individual needs and requirements of each of his clients.

Digiceptual is all about helping clients to skyrocket their sales and maximizing every ad spend. They help clients to stay away from ineffective and traditional strategies that provide no real revenue and help them choose best of the industry strategies that give the most benefit to them in paid traffic and lead them towards becoming market leaders.

With more than five years of rich experience in the industry and with their distinguished Kinetic Scaling Methodology™, they specialize in helping clients with a high-growth scale on social media. They are a leading paid traffic consultancy for established e-commerce, online education brands, and online influencers. By helping them maximize their return on ad spend, Digiceptual has helped them scale to 7 to 9 figures.

An Australian luxury brand through Digiceptual made possible its growth of $1,206,979.42 return from a $40,899.15 ad spend. With a white glove approach, they do all the paid advertising and help brands sustain in the long term. Through focusing on the highest return in marketing and also on ROI in paid traffic, Brandon and his firm Digiceptual have proved their mettle in the industry already.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Winners and Losers in the Digital Economy

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Businesses around the world were forced to move to an online economy due to the COVID 19 pandemic. However, not all businesses will be able to make that shift and thrive. If you deep dive and take a look at the digital economy, you will discover winners as well as losers. Lets take a look at some of the winners and losers.

Winners of digital economy

  • Telecommunication companies

Online services are quite popular among people out there. Thats because, we use our internet connections and phones to get most of our work done. Due to the same reason, companies that offer internet and telephone services have a high demand. Telecommunication companies can expect to witness an increase in demand for the services in future. Hence, they are a clear winner of an online economy.

  • Software development companies 

People in todays world prefer to use online platforms to get most of their work done. For example, we take a look at the online stores when we want to buy something. It is a convenient method available to get a product delivered without having to go out. To cater this demand, businesses have started getting their online selling marketplaces developed. Numerous improvements are done to those online marketplaces to deliver a better experience to the customers. On the other hand, digital economy has forced employees and students to continue with their work from home.  This has also created a massive demand for the services offered by software development companies. Hence, software development companies are a clear winner of the online economy.

When you go through IB Economics Paper 1 Sample Answers, you will figure out how the businesses can thrive when they have an increased demand. All the businesses that belong to the above-mentioned industries have a high demand. Hence, they can get the maximum returns out of digital economy.

Losers of online economy

Now you have a clear understanding about the winners of online economy. While keeping that in mind, it is worthy to take a look at the losers of online economy as well. Here are some of the businesses that will probably take advantage out of digital economy to ensure their business success.

  • Businesses in the hospitality industry

Businesses that exist in the hospitality industry, such as hotels, theme parks and even airlines will fail to thrive in a digital economy. They operate businesses, which cannot be taken online with ease. Along with the development of a digital economy, most of the people prefer to stay at their homes and get work done. This is creating a negative impact to the businesses in hospitality industry. Thats because those industries need people to move.

For example, we can see how the large scale conferences, trade shows and exhibition are now taking place online in the form of online conferences and virtual trade shows. This has led the companies in hospitality industry towards major revenue drops. As you can learn from Econs Tuition, businesses that have a drop in demand will not be able to sustain in the future, unless they go for transformations. However, the transformations available for businesses in the hospitality industry are also limited, due to the nature of business operations that they run.

  • Child care services / adult care services

Child care services and adult care services are another loser in an online economy. We could see how these businesses receive lots of financial support during the recent past because of the impact created by COVID 19 pandemic. They are experiencing a significant drop in their revenues as of now. Some of the operators are even forced to close down their facilities.

In a digital economy, people are provided with the chance to get most of their work done while staying at home. For example, people dont need to go to office to get work done. Due to the same reason, they can work from home and take care of their kids and seniors. This leads all the businesses that offer adult care services and child care services to lost business opportunities.

Final words

As you can see, there are winners and losers in a digital economy. Losers should focus more on how to get the maximum out of new business opportunities created with the online economy. Then they will be able to innovate and ensure the survival of businesses in the long run.

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