Business

For Business Owners, Time is Money

Published

3 years ago

January 15, 2022

There’s plenty of truth to the old saying ‘time is money’. The adage is especially applicable for business owners who often have to ration the minutes of each working day in order to accomplish a specific set of tasks. But the idea of time as having specific monetary worth goes further than that. When it comes to a company’s investments, for example, interest-bearing accounts yield more the longer they’re held.

Likewise, owners who use efficient fleet management systems can make deliveries on strict time schedules. Every corporate accountant knows that paying vendors early can save money, and getting tax payments to the government before due dates helps avoid costly late fees. Why does each passing minute on the clock represent monetary value to entrepreneurs, owners, and managers of so many types of companies? Here are some concrete examples that demonstrate the age-old principle and offer food for thought to anyone who operates a business in an ownership or managerial capacity.

Investing

Every business that maintains a savings or investment account has an inherent understanding of the time value of money. For instance, very large corporations typically hold investment portfolios for decades to maximize interest accumulation. The principle is the same one individuals use for retirement savings but on a grander scale.

Vehicle Fleet Management

Fleet management systems deliver efficient results in multiple areas of endeavor. In addition to helping create ideal routes, advising drivers about dangerous road conditions, and keeping track of driving hours, fleet programs use advanced telematics to track location, fuel use, mileage, and other essential parameters. Transport supervisors know that late shipments mean unhappy customers, which is why they rely on fleet programs to maintain on time schedules and keep tabs on dozens of statistical data points.

Paying Bills

In nearly every industry, vendors offer one or two percent discounts to companies that pay bills within ten days or the invoice date. For busy organizations, these relatively small amounts can add up to major savings on an annual basis. The same principle applies to tax payment but in a different way. There’s no discount for paying early or on time, but there can be significant penalties for late tax remittance. That’s why so many corporate accountants advise management to take advantage of early vendor settlement and timely tax payments. Even medium-sized businesses stand to save thousands of dollars yearly through diligent accounting practices.

Training

It’s costs plenty to train a new worker. Typical estimates range from a few hundred to many thousands of dollars for standard onboarding procedures. However, investing in the development of your team and creating a culture of responsiveness, productivity, and inclusion is worth it. Because the expense related to training is so high, businesses work hard to design efficient, fast teaching materials and systems. The most common method in current use is the hybrid technique, in which new hires independently work through several volumes of text material and watch a few hours of video tutorials on their own time.

Alongside that component of the program, they receive in-person instruction from a member of the staff with whom they’ll soon be working. Keep in mind that once the new person is fully trained, there’s always the risk that they’ll quit within a short period of time. For owners, this risk is nearly impossible to avoid and one that often takes its toll on smaller organizations.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.