Entertainment

For the Beauty of Music – MLife Music Group

Published

3 years ago

September 15, 2020

Music is one of the most powerful forms of expression.

“I’ve got sunshine on a cloudy day,” (the opening line to “My Girl” by The Temptations) is all it takes to feel different.

Music is a deeply emotive and transcendent form of art; a Harry Potter cloak of invincibility providing comfort and security. Music is creativity without ceiling, a canvas with no edges. A world without color would be dismal, a world without music would be unbearable.

Music is also a business. It’s a product, made and sold. And as with any commodity, economics will always win. It’s a business with many players; record labels, publishers, managers, agencies, etc. The more companies involved the more potential for the artistry to be lost, for reasons of economy. It’s simply the way of the world.

In deference but not submissive to this fact, a newly formed company out of New York, MLife Music Group, seeks to preserve the beauty of music, and defend its creators. The musician is the vibranium of music, powering it. Without whom, we would be colorless in a world of no songs. Musicians are maestros and magicians, a sect with a divine talent of expression and connection.

“Music’s greatest gift is its highest honor – a salve for souls,” says CEO of MLife, Mike Jean. “It is strength in time of sorrow. I founded MLife in recognition of that.” Comprised of an elite and select team of professionals engineered to provide a panoramic approach to an artist’s career, MLife Music Group is stirring buzz for being different.

“I wanted to put together a group of people, varied in profession and titans of their trade, to best shape an artist in his/her career,” says Mike Jean. “We have world-renown professionals in cinematography, editorial, public relations, production, styling and nightlife. At MLife Music Group our mission is to find and develop talent to the fullest degree.”

With Mike Jean at its helm, MLife includes three-time Grammy award winner Randy Merrill as mastering engineer, phenom Brian Sheil as music producer, Joseph “Zeus” Theus as vice president of operations and Leonardo Desailly Buissereth as vice president of A&R. Also, Vogue and Weinstein Co.’s Jennifer Heyde as director of public relations, marketing and promotions led by Cendy Pierre, preeminent celebrity designer Henry Picado as stylist and famed photographer Marc Baptiste as art director. And Anna Atkinson as MLife coordinator.

MLife works closely with icons of the industry, including 17-time Grammy Award winner Humberto Gatica and Grammy Award winner, illustrious producer Jerry ‘Wonda’ Duplessis, to name two among many.

In a business that has become about chasing the highest following, the most streams, the greatest amount of likes and views, MLife Music Group stands in difference. Says Mike Jean, “We value world-class music. And great music is followed by great numbers.”

Entertainment

The fundamental features of community festivals’ social implications

Published

2 months ago

April 12, 2023

Jonathan Grilli

Music’s power is an extraordinarily vital and unique instrument that improves the human experience. When combined with a social gathering of individuals from all walks of life who have come to appreciate this art, it creates a force unlike any other. Music allows people to imagine their lives and evoke powerful memories. Music is integral to cultural gatherings, festivals, and belief systems. Sound and rhythm patterns provide a unique insight into an individual’s thoughts on current culture, subcultures, and societal concerns. Community festivals allow people of a community to engage in socialization, entertainment, and the formation of social networks, all of which can contribute to the promotion of community cohesiveness and the development of social capital within a community.

In addition to bringing people of all colors, races, and ethnicities together, these festivals also play a pivotal role in promoting upcoming artists in the music industry. Festivals have long been one of the most prolific venues for promoting new music and exposing listeners to contemporary artists. The absence of festivals and venues has significantly hampered fresh content and talent exposure. Music is vital during festivals because it creates an instant link among those who attend. Festival music speaks to our human yearning to connect, and music is a means of self-expression that transcends all language borders. Picking up performances at smaller or local music festivals is a terrific method for new performers to get into the live music scene.

Cultura Fest Las Vegas is organized by Alexis Lopez, CEO of artist-only entertainment in Las Vegas. The first large Latino Music Festival in the heart of Las Vegas, bringing together some of the top Latin artists from across the world to play on one stage, which includes some of the most prominent Latino Artists performing various types of music genres such as Regional Mexicana, Banda, Mariachi, and Reggaeton to create a first-time Latino music festival in the heart of Las Vegas. By reshaping live entertainment into an economic engine for growth and commerce and challenging humanity to live by its highest ideals, festivals have revolutionized the live music industry and become a crucial source of income for the music business. They also celebrate both the power of the individual and the collective masses.

The upcoming festival to send shockwaves

The festival is scheduled to take place in 2023. With over 20 artists and ten of the biggest Latin DJs and music producers on the stage, bringing Latin Culture together, various Latin food from different cultures, games, contests, and giveaways for all guests to eat and dance the night away.

Cultura Fest will feature Latin music genres such as Reggaeton, Dembow, Mariachi, Corridos, and Banda Regional Mexicana.

Becky G, Dalex, Jowell & Randy, Blessed, Ryan Castro, Luis R Conriquez, Fuerza Reguida, Enigma Norteno, Junior H, Rickstarr, Mr. Fernandez, Christian Nava, Eslabón Armado, Eladio Carrión, Lunay, Sech, Lyanno, Mora, and many more will be confirmed as headliners in 2023.

Through his music promotion venture, Alexis intends to introduce Cultura Fest to other big cities such as Los Angeles, Texas, Chicago, and Miami.

Introducing new artists to the audience

Alexis works as an A/R in the Latino business with numerous artists and frequently forges new ties amongst artists of various genres. Introducing numerous artists merging both cultures to be able to develop the new sounds of Latin Music, such as Grupo Firme from the Mexican Group and Jay Wheeler from reggaetón.

About Alexis Lopez

After suffering three ACL knee injuries, Alexis Lopez decided to hang up his boots and see what the future held for him. Alexis transitioned into music management, working with artists and DJs, and has worked for famous names in the music industry, such as Christian Nava, Rickstarr Baby, and Payso. Lopez has succeeded in every element of his life, and the new chapter of his life was no exception. Alexis Lopez knocked on many doors in his early days and was successful throughout his life. He has completed several missions. Lopez is now taking multiple Artists to South America, Central America, and Canada, such as Grupo Firme, Dos Carnales, Wisin & Yandel, Steve Aoki, Jay Wheeler, Oscar Maydon, Becky G, Luis R Conriquez, and many more Latino artists.