Soccer has always been popular abroad, but recently, the sport has become a sensation in the U.S. Suddenly, it seems everyone wants in on the new wave of soccer. With pro teams being bought by stars such as Matthew McConaughey, Will Ferrel, and Natalie Portman, to name a few, the sport’s visibility continues to grow, and top players are becoming celebs in their own right.
More and more players are gravitating towards careers as soccer pros, but it can be overwhelming to navigate this multinational sport. Enter AX soccer, the innovative company that guides these elite athletes on their road to becoming PRO players. AX Soccer has a myriad of carefully curated programs designed to meet players where they are. From months-long soccer residencies, college camps to showcases with scouts and coaches, AX is the leader in the industry. In addition, AX is a pioneer when it comes to showcasing its players virtually. AX Soccer utilizes cutting-edge technology on social media and other advertising platforms to garner maximum visibility for their up-and-coming soccer stars. The company has recently teamed up with VEO to create video skill reels shared with coaches, scouts, and other industry professionals. The videos are state of the art, professional quality, and have proven to be a successful tool in creating relationships between players and teams.
The AX team comprises professionals who have worked in every single facet of the professional soccer industry. Players can expect AX to help guide them through the business’s non-athletic side, such as working with agents and providing feedback on PRO contracts. Their comprehensive approach has led to thousands of success stories and allows players to focus on the sport while being educated on all aspects of the business.
“AX Soccer Tours provided me with the opportunity to start my professional career in Europe. I wouldn’t be where I am today without their help.” AX Soccer continues to build relationships with both foreign and domestic PRO teams, scouts, and coaches, making them the leader in the training and placement of tomorrow’s soccer superstars.
So get in the game and visit AX at https://www.axsoccertours.com/ and follow the excitement at
Published by Branded Book
Why USL2 is the Coolest Soccer League in the USA
Soccer continues to grow in popularity in the USA. The most obvious signs of this are in the MLS (Major League Soccer), which has expanded to 28 teams, with two more franchises scheduled to join by 2023. New teams such as LAFC, Austin FC, and Charlotte FC, who broke the MLS attendance record in their first game, have been well received by their local communities. In addition, they have helped to raise the profile of the sport with some clever branding and community engagement.
The MLS has also picked up many new fans from abroad. The creation of fan groups, inspired by European “Ultras”, has resulted in a unique atmosphere. At first, this seemed manufactured, but it has taken on a life of its own. Many MLS teams are adopted by the local Hispanic communities, but they have also gained popularity amongst the LGBT communities, with rainbow pride flags now a regular feature in stadiums across the country.
However, it’s not just the Major League that has developed a cult following. In the lower leagues, there are some incredible soccer communities developing. The USL2 (United Soccer League Two) is a hotbed of cult teams, cool branding, and community spirit.
One such team is the Minneapolis City Soccer Club. The club is known as the Crows, and this is reflected in their logo, which was on a shortlist of five in a vote for the best crest in the league. Their Citizens support group are among the most loyal in the division and their groundbreaking soccer shirts are sought by collectors across the globe. The community-run club previously competed in the NPSL (National Premier Soccer League), winning the North Conference in 2018, 2019, and 2021. They stepped up to the USL2 in 2022.
A new look for West Virginia
Another new name to appear in 2021 was West Virginia United, which reached the conference playoffs. West Virginia has always lacked any major league sports teams but has a thriving college sports scene. It is also becoming a major destination for sports and casino gambling in the east of the country thanks to its five West Virginia online casinos, which offer online sports wagering. This growth in the gambling sector is expected to have a knock-on effect on the sports scene as more revenue is generated in the region. Like Minneapolis, West Virginia has also nailed their branding with a super cool logo that pays pay homage to the blue ridge mountains. The rebranding coincided with a kit deal with major sports brand Puma.
The ink has yet to dry but we are incredibly excited about this one! We have penned our new apparel partnership with @PUMA !! We couldn’t have imagined a better partner to display our badge and colors #WVUTD 🟢🔵⚪️ pic.twitter.com/MiBWqsvUVx
— West Virginia United (@wvutd) May 7, 2021
The team began life as West Virginia Chaos in 2003 before merging with the youth teams of Charleston FC and Fury Soccer Club to form West Virginia Alliance FC in 2018. They joined USL2 in 2019 and it is hoped that the latest change of name will be permanent as the club looks to provide a stable first-team environment in the fourth tier of the US soccer, as well as a development team in the USL Academy system.
Surprisingly, West Virginia United did not make the final shortlist for the best new crest in the USL2 poll. Nonetheless, they were up against some stiff competition, most notably, winners One Knoxville SC who made a brilliant video to show how their crest was designed.
Magic behind the crest! pic.twitter.com/7nnZNadUOF
— One Knoxville SC (@OneKnoxSC) August 19, 2021
Other teams featured in the vote were Louisiana-based Blue Goose SC, Ballard FC of Washington, and Vermont Green FC, but these teams are about more than just branding.
In the tier above (USL1), there are also some cult clubs including Forward Madison FC, the self-styled “world’s second favorite team.” They made an instant impact after launching in 2019 thanks to their smart social media work and colorful kit designs, but it is USL2 that is leading the way in the fast-growing world of cult community soccer clubs.
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