Business

Heather Hadden Shares Her Tips for Home Buyers and Sellers to Get Ready for the Coming Fall & Winter

Published

3 years ago

November 9, 2021

Heather Hadden of Hadden Homes helps buyers and sellers in Toronto get what they’re looking for year-round. Different seasons call for different approaches on both fronts, and Hadden has some valuable insights to share with anyone buying or selling this fall and winter.

How Buyers Can Get Ahead in the Upcoming Seller’s Market

Traditionally, home buyers find the greatest selection of available homes around May or June. From that point on, the number of homes on the market gradually declines, creating more competition and putting home buyers at more of a disadvantage.

This happens every year, and it’s being compounded by current market trends. List prices are up compared to this time last year, and the numbers of both new and active listings are down. This year, fall and winter may present a challenge for anyone looking to buy a new home. However, Hadden has some key tips to help those in the market find what they’re looking for and get the best deal they can.

1. Expect Multiple Offers on Freehold Homes

With so little inventory available, there’s going to be fierce competition. Homes are going to have multiple offers coming in, often pushing the price above asking.

2. Be Prepared Before Viewing Any Homes

Sellers will be able to pick and choose buyers, so you need to have everything in order. Hadden recommends having both a preapproval ready and having 5% of the purchase price available as soon as you make an offer to secure the sale.

3. The Early Bird Gets the Worm

If you’re interested in a listing, you should reach out as soon as possible. Hadden says that many sellers could be interested in pre-emptive offers, hopefully letting you avoid any potential bidding wars.

4. Get All the Information You Need

You should always ensure that you get all the information from your agent ahead of time, including what the current market trends say about price expectations.

5. What Sellers Can Do to Maximize Their Offers Ahead of the Holiday Season

Sellers, on the other hand, are going to have no problem finding buyers this season. Hadden says that a very strong seller’s market can be expected leading up to the holiday season and that there are a few key things sellers can do to maximize their offers.

6. Clean Up Your Home’s Exterior Now

If you’re going to be showing your home throughout the winter, it’s best to get everything squared away outside before the snow comes. Your home’s exterior is going to make a lasting first impression on buyers, so make sure your yard and gardens are in order.

7. Be Ready for a Longer Closing

While the winter market puts sellers at an advantage, it is slower overall. You might have to wait a bit longer than expected to get the best offer you can. Hadden says sellers should plan for a longer closing to avoid rushing into taking less than they can eventually get.

The Hadden Homes Method

Hadden Homes provides a full suite of real estate agent services to help both buyers and sellers get what they’re looking for this fall and winter season. With an extensive network, Hadden Homes can help buyers find the best upcoming listings and get their offers in earlier.

For sellers, Hadden Homes takes a comprehensive approach to presenting and marketing every listing they handle. Professional staging and photography, the latest online marketing methods, and more go into getting the best offers for their clients.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.