How a Healthy Diet Can Help You Have Clear Skin
When it comes to having a healthy diet, then everyone knows that it is good for many organs of the body. One organ that most people don’t consider, particularly when it comes to diet, is the skin.
Your skin needs to be well looked after and cared for and a healthy diet is just one way that can help with this. We take a look at the best healthy foodstuffs for great-looking skin.
Everyone has heard of the benefits of eating plenty of fatty fish as this provides a great source of Omega-3. But what you might not have realised is just how good Omega-3 is for the skin. It is used by the skin to help keep it thick, supple and moisturised.
Omega-3 is a great oil for reducing inflammation and therefore having a healthy supply in your diet can help prevent inflammation caused problems with the skin, such as acne. A spot clearing gel can also help.
Avocado fats, in particular, are associated with having healthy supply springy skin. Avocado oil contains vitamin E, potassium, lecithin and many other nutrients, that nourish and moisturize the skin. Evidence also shows that avocados contain several compounds that are associated with providing UV protection. Therefore, eating avocados can help combat the signs of ageing associated with sun damage.
According to dieticians, walnuts are a great source of healthy Omega-3 fats, that strengthen the membranes of the skin cells, locking in the moisture and nutrients that keep it plump and glowing as well as block all the toxins that can damage your skin. Omega-3 greatly reduces inflammation of the skin, which means: fewer breakouts.
A handful of these nuts can boost Vitamin B levels, that are responsible for keeping age related fine line and wrinkles at bay. It is worth to mention that walnuts for their anti-inflammatory properties can help decrease a risk of prostate and breast cancer.
Sweet Potatoes, along with other root vegetables such as carrots are an important source of Beta-Carotene. Beta-Carotene is used by the body to be converted into Vitamin A. Vitamin A is an important antioxidant that is used by the body to help keep skin healthy and remove pollutants.
Eating sweet potatoes can easily provide a large amount of the RDA of Beta-Carotene.
Red and Yellow Peppers
Speaking of a great source of Beta-Carotene, peppers also provide a decent amount of Vitamin C. Vitamin C is used by the skin to create the protein collagen. As any beautician will tell you collagen is important to keep skin firm, plump and strong.
It has been shown that eating plenty of vitamin C helps to reduce the risk of wrinkles and other skin signs of ageing.
The skin is a complex organ that is exposed to all sorts of hazards on a day to day basis. However, eating a healthy diet which is high in the right vitamins and minerals that skin needs is important to help ensure that you have the best and clearest skin that you could have.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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