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Jordan Lintz Bets on Relentless Work Ethic




What does it take to succeed? Having a winning idea is not enough. It needs to be followed up with decisive action. Jordan Lintz, the co-founder of HighKey Holdings Inc., knows what perseverance means. He has helped scale three companies to extremely profitable ventures, and he’s got big plans for the future.

Jordan is the marketing mind behind HighKey Agency Inc., HighKey Technology Inc., and most recently HighKey Clout Inc. He constantly follows the trends in social media and advertisement in order to offer premium services to his clients. Jordan bets on a strong work ethic any day.

“For as long as I remember, I’ve been working between 60 and 75 hours a week. It’s not annoying or unpleasant, though, because I truly love my job. If I have free time, I convert that into work time. It makes me very fulfilled,” he shares.

Jordan’s relentless work ethic has resulted in him accessing some A-list celebrity names. He has collaborated with comedian Kevin Hart. actress Bella Thorne, musician Rick Ross, and the legendary Snoop Dogg to create celebrity giveaways. Working with anyone with a high net worth always requires a large degree of dedication. “They want to know that you’re as serious about business as they are. Your work ethic is something that you ultimately bond over,” says Lintz.

Jordan’s hard work is evidently paying off. HighKey Clout Inc., which was founded only a year ago, has already netted $10 million in profit. Jordan and the HighKey team have big plans for the company and are excited to push the limits, redefining the industry of social media and celebrity giveaways.

If he could give one piece of advice to newbie entrepreneurs, Jordan would tell them to worry about money last. “First, you need to set some goals for yourself, and then you need to pour all of your hard work into achieving those goals,” he shares, adding, “If all you think about is money, you won’t make it, or at least it will take you a long time.”

Jordan knows what it’s like to work for free. In those first few years running HighKey Tech, he and his brother-partner didn’t receive a single penny… “The goal wasn’t to be an employee, including an employee of myself. I wanted to be an owner, so I acted like one,” Jordan recalls.

He has built a team that directly reflects his values. “Every one of the 50 people on the HighKey team is a self-starter, motivated, and pushing the envelope. None of these people are traditional employees, and this is why we get along,” he says.

When asked whether he plans to retire, Jordan gives a firm, “No.” He sees no point in retiring if he enjoys what he does and has enough energy to put into it. Jordan wants to become even better at being a brand expert. That is his goal for the future. He admits that the aim he has set for himself is very high, and at times, makes him feel uncomfortable, but that is how he knows that the goal is worthwhile.

Jordan always stays impartial to the competition. “I’m on my own path and that’s all I care about,” he states firmly. He doesn’t allow peripheral things to distract him from the ultimate goal. Jordan’s work ethic keeps him going when things get difficult. He simply puts his head down and marches forward. “I always have a big-picture mentality, every day,” he explains, which makes the hardship a lot easier to withstand.

Don’t miss Jordan’s updates; follow him on Instagram.



Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of

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The Perfect Investment: RAD Diversified and Income-Producing Farms




Amidst the global lockdown of 2020, Dutch Mendenhall, founder of RADD America, began looking for an alternative to standard residential real-estate investments. So, he turned his analysis to farms and was blown away by the immense potential he saw. After going public in late 2019, RADD America purchased US farmland and made slices of the real estate available at minimum investments of $10,000.

Income-producing farms vs. other real estate asset classes

According to Mendenhall, an apartment complex in today’s US real estate market commands approximately a 4% or 5% cap rate. Farms offer somewhere around a 15% to 20% cap rate.

“When I first began looking at investing in farms, I compared each acre to an apartment or housing unit,” Mendenhall recalls. “The variety that income-producing farms provide is what I really love about them as an opportunity. With one season producing wheat and corn the next, you can double tap — you can raise livestock on top of agriculture. Putting money into the farm only pays off in time. Everything from improving soil to increasing irrigation makes a major impact on potential income, and so much of America’s farmland has fallen into disrepair during the last 20 years.”

When Mendenhall began investing during the early days of the pandemic, sustainable acres of producing farmland sold anywhere from $3,500 to $5,000. Today, he finds that income-producing acres of farmland easily sell for $9,500 to $10,000.

“I’ve seen farmland values almost double during the last couple of years,” Mendenhall says. “Currently, we’re in Tennessee, Arkansas, and Idaho, but we are analyzing land all over America. What reports don’t show is the difference between a properly maintained acre of farmland and an acre that is in disarray. There’s only so much workable farmland on the market today. We’ve hit the tipping point, and now, there’s a scarcity of land for people to buy. If you have the opportunity to purchase amazing agricultural land, you have to pull the trigger quickly.”

Income-producing farms as an asset class

Mendenhall is no stranger to investors. Since 2006, he’s connected them to deals in short sales, wholesaling, residential properties, and storage units, though he admits that every asset class has caused the same excitement as farmland. “At this point, we can’t find enough bargains for our investors,” he says. “They take real pride in their investments and keep asking us for more.”

RADD America takes a true grassroots approach when connecting its investors to farmland. “The farming world is different from any other in real estate,” explains Mendenhall. “We start by having our acquisitions and agricultural teams meet with farmers. When we get ready to brand cattle or plant, all the local farmers come and help. In the same spirit, our teams go out and help the local farmers when it’s their turn to brand and plant. To do it right, you have to build a relationship and a connection that’s quite different than other types of investing.”

RADD America is composed of expert investors and expert farmers. The company offers its investments through fractionalized ownership. In other words, the company purchases one farm and then allows a joint pool of investors to own it together. 

“If you don’t have a team that knows how to farm and maximize income, you’re not going to get the best possible return for investors,” warns Mendenhall. “Thankfully, our team isn’t so big for this type of investing that we forget who we are, and we have the economy to scale at a great pace.”

The impact of global competition on income-producing farm investments

RADD America closely monitors global trends. In Mendenhall’s experience, investors win when they move before the market. However, when they move after the market, they lose.

“When Russian first invaded and sparked its war with Ukraine, for example, we kept a close eye on its global impact,” he says. “As one of the largest producers of wheat in the world, we knew that Ukraine — now in the midst of a war — wasn’t going to be able to produce wheat at the same scale, so someone else needs to step in and fill the gap. We’re constantly monitoring what’s happening in the world to stay on top of evolving trends.”

In terms of global competition, Mendenhall is frustrated by foreign entities staking ownership of American farmland and agriculture. In this area, China has positioned itself as the number one threat to the sovereignty of the United States.

“When foreign powers have ownership of agricultural land in the US, it puts us all at risk as Americans,” remarks Mendenhall. “Over the past few years, we’ve seen soil quality erode, closures of meatpacking plants, and numerous fires. The likelihood of nuclear war in this age is very small. The quiet war of buying American agriculture and unsettling the American dollar is the threat we face today.”

Clearly, RADD America has a lot to pay attention to at home and abroad. “We’re monitoring weather patterns and making one-year, three-year, and five-year predictions,” Mendenhall explains. “We’re also paying close attention to interest rates to see where this shifting economy is headed. The up-and-down cycles are faster than they’ve ever been. Monitoring the industry is critical. With expert investors and agricultural specialists from RADD America on your team, farmland can be one of your most promising and rewarding investment opportunities.”

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