Marijuana and CBD companies have failed to get permission from the tech giants, Facebook, and Google to promote their products online. However, the owner of CBD and Marijuana company ZenPup, Bozin said that it is not the end of the world for them. He further said there are other convenient means available online to get high traffic. About 57% of the US digital ad market utilise these two online advertising platforms. All the established and emerging brands sought the help of Facebook advertising as well Google’s search ads to spread their words to the prospective customers.
Marijuana is allowed to use for recreational purposes in some US states and one could buy it for medical needs in other parts of the US. In the case of CBD, the laws are stringent which is why it is not easily available to anyone. According to 2018 Farm Bill, states could take a decision to permit CBD products for usage by the public. However, there FDA has kept its stance strict on the use of CBD and even punishes companies for making false medical claims about its medical usage. Like in the case of tobacco and alcohol promotions, both the tech giants Google and Facebook have refrained from giving permission for the promotions of Marijuana and CBD oil.
In order to compensate for the availability of Facebook and Google, ZenPup has been looking to find other options to launch its products in the market. Various media companies and social media influencers are being approached to promote CBD products. As the doors for Google ad search and Facebook’s advertising service are closed so solo ads could be other possible option to spread the word about various products. Email Marketing is flourishing rapidly, and these solo ads can help you utilize this medium of marketing to its great potential.
Bozin also mentioned the options of storytelling and sponsoring various events to promote CBD as well as Marijuana products online.
Net Insight Allows LinkedIn Corp to Produce Corporate Videos
STOCKHOLM – LinkedIn Corp, the world’s largest professional network has started using Net Insight’s Nimbra-based media network to cover its office in Manhattan, New York. It not only covers the Empire state building on Manhattan in New York, but also the studios in Sunnyvale in California. With the help of Net Insight’s media network, LinkedIn will be able to produce internal corporate videos and also other live videos for professional networking platform. This would ensure a high quality of corporate video production between the central control room and multiple studios.
It is an important component for delivering live content with better quality at both remote as well as home-based production level. With the use of less number of resources, it will result in a major technology shift which would not only contribute to increasing the reliability and capability but it would also make the process flexible. Due to the seamless production workflow, it will be possible to transport camera feeds between studios and central production facility in different geographical areas.
Gary Schneider, Manager of the Broadcasting unit at LinkedIn Corp said that with the help of Net Insights’s solution, it has become possible to produce shows with the host. With the help of the host, they are now able to interview people in Sunnyvale and this interaction is seamless with a low-latency. He said, in the coming future, there will be a plan to use reliable and high-quality Nimbra for other locations in the world.
Henrik Sund, the CEO of Net Insight has also expressed his happiness about the use of Nimbra’s technology in remote/at-home corporate video production services of the LinkedIn Corp. He said that LinkedIn has got the benefit of uplifting the remote/at-home production due to Nimbra’s solutions. Also, Henrik said the demand for this new technology of Nimbra has been increasing to boost the potential as well as to improve the quality and efficiency.
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