In the world of social media there is a growing level of success that can be attained by those who know how to capitalize on popularity. Whether it be creating content or managing those who do, platforms such as TikTok have created tremendous revenue streams for those willing to put in the effort.
One of the biggest names within this niche is Nour Khodr, a 21 year old entrepreneur from Florida who manages some of the biggest influencers on TikTok. Khodr founded a management company called Top Talent.
Top Talent was created in May 2020 and quickly picked up steam, starting with only a select few content creators to get the ball rolling. After months of hard work and creativity, Top Talent was ready to expand and had the idea of bringing everyone together under one roof. This idea sparked the creation of the Top Talent House, a house in Los Angeles which accommodates a number of popular content creators who collaborate with one another on a daily basis. These creators benefit tremendously from Nour and his efforts at the Top Talent House, including adventurous activities such as jet skiing and plane rides which they enjoy together.
On top of these fun activities the influencers also benefit tremendously on a professional level. Nour and his team structured the house to have its influencers live in the main living space while him and the rest of the staff stay in the guest house. This structure was built not only to give the influencers the most luxurious and fun lifestyle but to make the production of their content both seamless and professional every time. To specify, Nour decided to create all of the content using in-house resources such as a team of film experts using the best quality equipment. These resources are only to be used by Top Talent influencers as a way to set their brand apart from others.
SPOTLIGHT: Sweet vinyl by DREAMOUR
What happens when two immensely talented visionaries come together to create elegance and ingenuity in a sculptural glass fragranced candle? Dreamour. That is the long and short version of how Dreamour was created. Founded by Karissa Rowe and Neal Klotsman in late September 2022, Dreamour was founded with the goal of creating a luxury fragrance brand that operates at the intersection of functional art in the candle market space.
Rowe, a Parsons School of Design graduate, set out to fill the niche of integrating design in the candle marketplace. Unlike most candle vessels that are mass-produced, Dreamour’s founders desired to prioritize the artisanal craftsmanship of glass in their production processes of the sculptural glass designs. This resulted in a long timeline of sourcing the globe for talented glass artisans who could transform a sketch into a functional and sophisticated candle vessel. Each and every candle vessel is hand-blown, inherently resulting in a one-of-a-kind product and unique experience for the consumer. These functional fragrant candles also act as a piece of décor due to its sculptural and alluring appearance.
Sweet Vinyl, Dreamour’s first candle scent, fills the room with musky & leathery notes combined with earthy notes of vetiver and cypriol, topped with a citrus touch of bergamot and mandarin. The founders worked with master perfumers in Grasse, France, to create a scent that invoked notes of memorable moments, emphasizing high quality ingredients in the fragrances in a soy wax blend. This resulted in candles that consist of clean ingredients, a vegan formula, and is entirely cruelty-free.
It is the personification of the glass blowers’ spirit, the heart of Grasse imprisoned in a bottle, and the narrative of two visionaries that sets Dreamour at the top of the candle market pedestal. Dreamour embodies the sophistication and savior-faire French perfumery as a luxury brand, while being a NYC based brand. Dreamour is currently stocked at Patron of the New in New York, along with other major designer luxury known brands. Rowe and Klotsman are currently expanding their production lines and will drop new fragrances and designs in early 2023. Don’t expect anything ordinary with Dreamour, as they will continue to bring a unique perspective to the marketplace of home fragrances.
To find out more about Dreamour and their newest releases, you may visit the business’s website dreamour.com or follow the company via its Instagram handle @dreamourshop.
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