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Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO

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Developing and optimizing e-commerce sites for the crawl budget may impact Google’s web crawler, which visit the given pages. Due to this, the updated content might appears quickly in Google search result. According to Google, the crawl budget tell about the number of pages of a particular type of website that the company’s search spider Googlebot wants to crawl. Pages crawled by Googlebot are saved, indexed and ranked. And then those pages appear on Google.

It is an interesting thing to know how Googlebot crawls a web page and how it does not impact how well that page will rank for a given search query. But Googlebot may be guided by optimized crawl budget to bring important content on a site. In 2017, Google’s Gary Illyes had described how Google determines the crawl budget for a website. He explained about three parts – crawl limit, crawl demand, and other factors. All of these are kept in consideration by popular Digital Marketing agencies like seoluxor.com, to get the maximum benefits for an eCommerce or generic website.

According to Illyes, Google does not want to overwhelm a site and its server. Hence Googlebot has been designed to cooperate with the web. Crawling is the prime feature of Googlebot which makes sure it does not degrade the experience of the visitors. If Google feels that the site’s performance is impacted, and even if the crawl rate limit is not reached, it will start acting more slowly, and vice versa. Indexing can be in any form. For a popular website, Google wants to ensure that it has indexed the most recent and up to date content and alternatively Google does not want to stale index.

From television to the internet platform, Jonathan switched his journey in digital media with Bigtime Daily. He served as a journalist for popular news channels and currently contributes his experience for Bigtime Daily by writing about the tech domain.

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Why your website should always have DDoS protection

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Over the past decade, websites have become increasingly important for businesses. In fact, businesses without a website often find it difficult to grow outside of their local customers. A website can help businesses reach a greater demographic and number of customers. In some cases, websites can go global and reach millions of customers around the world.

Since a website will be dealing with such a large number of customers, its security becomes a prime necessity. A website that isn’t safe to use will almost certainly be a target for cyberattacks. Cyberattacks can cripple websites and make business websites vulnerable and unsafe for customers.

Maintaining a safe website is very important. Many businesses have lost customers because they weren’t able to maintain the security of their websites. There are various ways to create a safe website. The easiest is to comply with HTTPS. However, most modern websites automatically comply with these rules.

HTTPS is not perfect. It does make your website secure, but your website is still vulnerable to cyber-attacks. One of these attacks is DDoS. DDoS attacks can completely cripple your website and put your user’s sensitive information at risk. In this article, we will discuss what DDoS attacks are and how DDoS protection will help you protect your website.

What is a DDoS attack?

A Distributed Denial of Service attack is a malicious attack that attempts to disrupt the normal working of a server by overwhelming it. In simple terms, a DDoS attack aims to cripple your website’s server and overwhelm it by flooding it with fake Internet traffic sent across from hacked devices. These devices are unsuspecting computers with botnets installed that can send out thousands of server requests every second with the aim to cripple your perfectly fine website.

How do DDoS attacks work?

To pull off a DDoS attack, the attacker infects internet-connected devices with malware that can remotely be controlled by them. They then use these malware to send multiple requests to a particular website’s server, slowing it down and, in severe cases crippling the website.

Since DDoS attacks are carried out through malware on random remote computers, it is near impossible to locate the source of these attacks as they disguise themselves as normal traffic. However, there are some ways you can detect if you are being targeted by DDoS attacks.

The simplest way is through traffic analytics tools. These are some telltale signs that you are being targeted:

  • Abnormal traffic surge
  • A lot of traffic originating from the same IP address or range
  • Unexplained traffic surges on particular web pages
  • Unnatural traffic patterns; for example, traffic surges every 15 minutes

Protecting against DDoS attacks

DDoS protection is very important for a business website. Business websites often deal with a lot of sensitive information from their customers. If afflicted with a DDoS attack, a website can be weakened and can even stop working.

The main goal of DDoS attacks is to cripple your user’s access. It is really harmful to your customers’ user experience. When your website server gets hit with a DDoS, it is also vulnerable to other attacks, and DDoS is often the entry point for other incriminating attacks that can be used to steal user information.

It is crucial that business websites are protected against DDoS attacks. DDoS attacks also target the mission-critical business applications that your organization relies on to manage daily operations, such as email, salesforce automation, CRM, and many others. Additionally, other industries, such as manufacturing, pharma and healthcare, have internal web properties that the supply chain, and other business partners rely on for daily business operations.

Here’s how you can protect against DDoS attacks:

  1. Know your audience: Use traffic analysis tools and learn the traffic patterns around your website. Know where your visitors are from and know what times they usually use your website.

  2. Have a cybersecurity team in place: Keep a team ready to respond to DDoS or other cyber attacks to protect your website. Treat DDoS attacks as catastrophic incidents and be prepared for them at all times.

  3. Security measures: Restrict access to your servers for everyone except the people working with them. Even on your website, keep access restricted to non-administrators.

  4. Use CDNs: For business websites with worldwide clients, a CDN is a great way to mitigate a DDoS attack. CDNs cache your websites on localized servers, limiting damage to the geographical source of DDoS attacks and protecting your main server automatically.

  5. Understand the warning signs: DDoS attacks have certain symptoms. The erratic traffic pattern, network slowdown, increased load times, unexplained shutdown, etc. are dead giveaways for DDoS attacks. Use these warning signs in case you are being attacked and shut down the source asap.

If you are a small business, try creating your website with a reputable website building software. Website building software often have built-in DDoS security measures and CDNs that automatically protect your website from such cyber attacks.

The good news is that DDoS attacks form a significant part of all cyber attacks. Almost 60% of cyber attacks are usually attempted Distributed Denial of service attacks meaning that your cybersecurity becomes significantly easier if you can protect against DDoS attacks.

Summing up

DDoS attacks are a significant threat for a business website. It is even more significant if your business is in the financial industry. Between 2017 and 2019, 40% of all financial institutions were hit by DDoS attacks.

They survived because they had planned DDoS protection as a part of their disaster mitigation planning. The second most common targets for DDoS attacks are online eCommerce stores and more. Both financial and eCommerce websites tend to deal with a customer’s critical financial information.

An unprotected website would crumple under a powerful DDoS attack and might end up losing crucial customer data. Protect your website with DDoS and keep your customer’s information safe and never lose your website traffic. Get on with it today!

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