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Pawan Chawla speaks about his successful run as a producer and a celebrity manager

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In today’s time, quality content has got the utmost importance. The film producers for that matter very well understand where to invest money and what kind of content need to be served to the audiences. Pawan Chawla, one of the smartest and successful producers of India has produced several music videos, shows and movies for Bollywood and Pollywood, formally known as the Punjabi film industry. The dynamic producer is the brainchild behind P&M Movies Pvt Ltd, a leading celebrity management company based in Delhi for more than 10 years. Pawan Chawla has worked with many bigwigs from the film fraternity and is rightly called as the ‘Golden Producer of India’.

The tag is given to him by singer Mika Singh, who is one of his closest friends. With a mission to provide the best celebrity management services, P&M Movies Pvt Ltd is giving many young talents the platform they deserve. By promoting the best talents in music albums, shows and movies, his company also looks into other important areas like public events, inaugurations, annual functions, corporate parties and other events. “We understand the value of money and provide the clients with premium professional services according to their budget and requirements”, said Mr Chawla.

Furthermore, he said, “Right talents at times get unnoticed with not getting the right platform. My company makes sure that all the deserving talents must get the recognition and that’s what we have been doing since the last few years.” To name a few celebrities Pawan Chawla is associated with include Urvashi Rautela, Nora Fatehi, Mika Singh, Guru Randhawa, Daler Mehndi, Himesh Reshammiya, Meet Bros, Ankit Tiwari, Amy Jackson and Sapna Choudhary. Some of the music videos produced by Mr Chawla are ‘Meri Jaan’ featuring Sapna Choudhary and Mohd. Danish, ‘Sohniye – The Gorgeous Girl’ by Mika Singh and Daler Mehndi featuring Shraddha Pandit, ‘Gulabo Chori’, ‘Nain Nasheele’, ‘Bawli Tared’, ‘Chakvin Beat’ and ‘Mehbooba’.

Apart from this, the social media and digital presence of P&M Movies Pvt Ltd is managed by two young entrepreneurs Raghav Jain and Uday Rajveer Singh. The two social media and digital experts represent ‘Brand Box Digital Media’, a notable PR company. Not just a successful producer, Pawan Chawla is also one genius businessman and a real estate investor in New Delhi. Due to the current COVID-19 pandemic, many of his projects are on hold but he hopes that it will be resumed soon. In the past, the celebrity manager has managed singer Ankit Tiwari’s several live shows and events across the globe. He is hopeful that things will soon get back on track and will start functioning smoothly. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Entertainment

Getting to Know Adeia’s Fingerprints on Entertainment Evolution

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Photo courtesy of Adeia 

By Joy Reyes

Behind every streaming recommendation, smart TV search, and seamless device switch lies hidden technology powering your modern entertainment experience. Although people might not know Adeia, they have likely used its technology many times. The company’s inventions are embedded in the modern entertainment experience, from sophisticated content recommendation systems to seamless multi-device streaming capabilities.

“Our basic inventions shape the way millions of people explore and experience entertainment and improve billions of devices in an increasingly connected world,” says Serhad Doken, chief technology officer (CTO) at Adeia. 

Building upon this foundation, “we create tools that make watching shows easier and more fun. These tools work on televisions (TVs), phones, and other devices, no matter where or how you watch. They help organize your entertainment in a way that feels just right for you,” Serhad Doken adds

Connecting Traditional and Modern Media

At the heart of today’s entertainment landscape lies a crucial challenge: bridging the gap between traditional television and modern streaming platforms. One of Adeia’s key strengths is its ability to connect traditional linear television with the new age of streaming services. The company licenses its patented media inventions for traditional linear television in North America and internationally through its extensive portfolio of patents.

This comprehensive approach ensures seamless integration with over-the-top media service (OTT), direct-to-consumer, and social media services that provide access to entertainment inside and outside the home on a broad array of devices. The result is a unified entertainment experience catering to traditional viewers and digital-first consumers.

“We believe the continued growth of video consumption, the changes in how consumers explore and experience video, and the need for content storage and high-performance computing present new opportunities for us to continue to develop patentable inventions,” Serhad Doken explains. 

Improving Content Discovery

In an age where the average viewer can access thousands of shows and movies across multiple platforms, finding what to watch can be as challenging as creating the content itself. To address this content overload, Adeia has been solving this problem by developing new solutions for content discovery that make the viewing experience more intuitive and personalized.

At the forefront of these innovations is Adeia’s universal search capability, which allows for unified discovery across live, recorded, on-demand, and streaming content sources. This groundbreaking solution means viewers no longer need to jump between different apps or platforms to find what they want to watch — Adeia’s universal search brings it all together in one place.

Moreover, the company improves content discovery further with its personalized discovery experiences. Using sophisticated algorithms and machine learning, this includes personalized recommendations, predictive results, and popular and trending content suggestions. By analyzing viewing patterns and preferences, Adeia presents viewers with content that matches their interests and viewing habits.

Recognizing the growing prominence of voice-controlled smart home devices, Adeia has also developed a conversational interface to interpret voice commands and requests. This technology supports natural, conversational dialogue and interaction with smart responses, making it easier for viewers to find and control their entertainment.

Improving the Viewing Experience

Modern viewers expect a seamless entertainment experience across all their devices, and Adeia’s technologies make this possible. Their multi-device experience technology allows viewers to start watching a show on one device and smoothly transition to another without missing a beat.

To enhance the binge-watching experience that has become synonymous with modern streaming, Adeia has developed technologies that connect viewers with entertainment on their terms. These include features that automatically play the next episode or remember where viewers left off across different devices.

Perhaps most exciting is Adeia’s work in immersive content. “We are creating unrestricted entertainment experiences that are more engaging and gratifying than ever before,” Serhad Doken says. “This includes dynamic advertising, gaming, wagering, and even shoppable video integrated into content.”

Impact on Semiconductors

While Adeia’s influence on the entertainment industry is substantial, its inventions are not limited to this sector. According to Serhad Doken, the company also leads in semiconductor technology, developing solutions that expand the possibilities in electronic devices.

“With the rising cost of advanced semiconductor manufacturing processes, the sector is looking beyond Moore’s Law toward advanced packaging and three-dimensional (3D) integration technologies,” Serhad Doken explains, adding that its skilled team and labs in California and North Carolina create advanced 3D integration methods. These methods, like hybrid bonding, help make future electronics work better, faster, and smaller.

The Future of Entertainment Technology

As the entertainment landscape continues to evolve at an unprecedented pace, Adeia will continue to play an important role in shaping it. With its extensive research and development capabilities and broad portfolio of patented technologies, the company is well-positioned to address the needs of both content providers and consumers.

This positioning has recently been reinforced by a significant development in Adeia’s business. The company has entered into a multi-year agreement with Amazon, covering Adeia’s media intellectual property portfolio. This partnership with one of the world’s largest and most innovative companies underscores the value and relevance of Adeia’s technologies in the digital entertainment space.

Paul E. Davis, Adeia’s chief executive officer, emphasized the importance of this agreement, stating, “Amazon plays a massive role in today’s innovation society. This collaboration validates Adeia’s technological prowess and promises to expand our developments’ reach and impact.”

“We are excited about the future of entertainment technology,” Serhad Doken concludes. “As video consumption continues to grow and change, and as new technologies like artificial intelligence (AI) and virtual reality (VR) become more common, we will be there, developing new inventions that improve the way people explore, experience, and enjoy entertainment.”

In addition to the significant agreement with Amazon, Adeia has also recently renewed its long-standing partnership with Sharp Corporation. This renewal extends a relationship that has lasted for over 25 years. 

Mark Kokes, Adeia’s chief licensing officer and general manager of media, commented on the renewal, highlighting Sharp’s reputation as a global leader in entertainment technology and its expertise in display technologies. 

The renewed agreement covers Sharp’s smart TVs and consumer electronics, further solidifying Adeia’s position in the media technology sector.

These recent developments underscore the momentum in Adeia’s business, showcasing its ability to retain long-term partners like Sharp and attract new, influential clients like Amazon. 

With its growing list of high-profile partnerships and ongoing innovations, Adeia is well-positioned to continue shaping the future of digital entertainment. The company’s advanced R&D efforts consistently result in fundamental innovations that power next-generation products, delivering breakthroughs in digital experiences for both consumer and enterprise applications.

Through its innovative solutions and forward-thinking approach, Adeia’s influence can be felt throughout the development of the entertainment industry, from the fundamental technologies that power our devices to the intuitive interfaces that help us discover and enjoy content. As we move into an increasingly connected future, Adeia’s technologies continue to shape how we interact with and experience digital entertainment.

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