Pee Safe Witnessed 200% Growth in Business by Spending on Digital Marketing
Hygiene and sanitation brand, Pee Safe has witnessed 200% growth in overall business during the financial year 2018-2019. The company targeted growth by investing mainly in digital marketing. Pee Safe implemented a different kind of digital marketing strategy into the business to feel success.
Pee Safe has recently launched biodegradable sanitary pads. The product has increased the company’s revenue up to 20 to 25% in the second and third quarter of last year. Last year the total profit from this product was Rs. 7 crores. And this year, the company is expecting a big amount. The reason behind the company’s revenue lift is, in 2018 Pee Safe invested 50% of its expenses on marketing including digital marketing which worked very well. But this year the company will spend 45% of expenses on marketing which is further divided into two equal parts, digital marketing, and offline marketing. You can also learn more about how digital marketing can grow your business and career together.
Vikas Bagaria, founder of Pee Safe said, “Online marketing is one such vertical where we keep on investing on a regular basis, as brand awareness increases, the extra spend on marketing decreases. As the brand grow year after year, its spend on marketing decreases. It’s a reverse trend. When a brand is new, it spends more on marketing. When it acquires a place in the market, then the marketing budget goes down.”
Pee Safe has invested 30% of digital marketing spend on influencer marketing. It has remained a topmost priority of the company during the last financial year. The company has 80% organic influencers. That means the company has 6,000 such influencers who talked about its products on the Instagram page, and most of them are product users. According to digitalmarketingjobs.com, the number of candidates who look for digital marketing tutorial are increasing immensely after seeing digital marketing contribution in revenue growth of many industries.
Hassan Chowdhury, An Innovative and Ambitious Young Entrepreneur
Hassan Chowdhury is already building a name for himself in the luxury hospitality and real estate industries despite being only 26 years old. He has accomplished remarkable success in a relatively short time, and as a result, he has firmly established himself as one of the most successful businesspeople in the United States.
Hassan was born in Houston, Texas, and raised there by parents who are both extremely successful businesspeople in their own right. Hassan was motivated to pursue his business dreams by watching his parents run multiple manufacturing plants for make up and make up brands for the past 45 years. This example of success was the driving force behind Hassan’s decision to pursue his entrepreneurial goals. His parents taught him at an early age the values of the necessity of hard work, devotion, and ambition. They took him on travels all around the world as he became older to show him the significance of different cultures and experiences in other parts of the world. Hassan was on one of these travels when he first realized he had a deep interest in hospitality and high-end lifestyles.
He founded his own hospitality company in New York after college. He collaborates with some of the city’s most well-known nightclubs to host events, including Lavo Nightclub and Fleur Room Rooftop. However, the chaos caused by the COVID-19 pandemic in the hospitality business was a direct result of this epidemic. Hassan did not throw up the towel but viewed this as an opportunity to extend his business into the luxury real estate industry. Shortly after establishing Bouge Villas, a prestigious real estate firm with headquarters in Miami, Florida, he began purchasing real estate in the area. He gave each home its one-of-a-kind design and then put them up for rent on a short-term basis.
As the constraints on COVID-19 were loosened, he saw his business go from strength to strength. After that, he broadened his real estate holdings to include homes in other cities, such as the Hamptons in New York, Fort Lauderdale Beach in Florida, Tulum in Mexico, and Cartagena in Colombia. Soon, he will also expand to Nashville, Tennessee, and Dubai, United Arab Emirates. However, Hassan didn’t stop there and continued. In addition, he established his very own Private Members Club, the MetaFly Club, in collaboration with M2Jets to provide customers with access to luxury private flying and additional hospitality advantages. In the middle of 2023, it will be the first Private Jet Company to provide membership denominated in NFT.
The long hours of labor, unwavering commitment, and lofty goals that Hassan put in allowed him to achieve his goals. He has also demonstrated that it is possible to make the most of even the most challenging circumstances so long as one has the appropriate mentality and attitude. His objective is to achieve worldwide renown for providing the highest level of hospitality that is humanly possible to his customers. Hassan is optimistic about the future. He has big ambitions to continue growing Bouge Villas and MetaFly Club while preserving his status as one of the most successful business owners in the United States. Follow @hassanc.official on Instagram to keep up with Hassan’s progress. His story of hard work and determination is sure to serve as inspiration to many aspiring young businesses.
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