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Pee Safe Witnessed 200% Growth in Business by Spending on Digital Marketing




Hygiene and sanitation brand, Pee Safe has witnessed 200% growth in overall business during the financial year 2018-2019. The company targeted growth by investing mainly in digital marketing. Pee Safe implemented a different kind of digital marketing strategy into the business to feel success.

Pee Safe has recently launched biodegradable sanitary pads. The product has increased the company’s revenue up to 20 to 25% in the second and third quarter of last year. Last year the total profit from this product was Rs. 7 crores. And this year, the company is expecting a big amount. The reason behind the company’s revenue lift is, in 2018 Pee Safe invested 50% of its expenses on marketing including digital marketing which worked very well. But this year the company will spend 45% of expenses on marketing which is further divided into two equal parts, digital marketing, and offline marketing. You can also learn more about how digital marketing can grow your business and career together.

Vikas Bagaria, founder of Pee Safe said, “Online marketing is one such vertical where we keep on investing on a regular basis, as brand awareness increases, the extra spend on marketing decreases. As the brand grow year after year, its spend on marketing decreases. It’s a reverse trend. When a brand is new, it spends more on marketing. When it acquires a place in the market, then the marketing budget goes down.”

Pee Safe has invested 30% of digital marketing spend on influencer marketing. It has remained a topmost priority of the company during the last financial year. The company has 80% organic influencers. That means the company has 6,000 such influencers who talked about its products on the Instagram page, and most of them are product users. According to, the number of candidates who look for digital marketing tutorial are increasing immensely after seeing digital marketing contribution in revenue growth of many industries.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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What to Consider Before Buying a Compact Tractor for Your Country Property




While some people dream of buying a home in a city or suburb, others dream of purchasing a home on a rural lot with acreage, a drilled well, and fruit trees. 

Rural living isn’t everyone’s cup of tea, but there are some advantages to packing up and moving to the country. The air is cleaner, wildlife is abundant, and the population density is low. But leaving the conveniences of the cities or suburbs for a rural homestead means you’ll have a lot more on your daily to-do list than you ever thought possible.

One piece of equipment you’ll want is a tractor. A compact or sub-compact tractor will meet the needs of most landowners. Whether for mowing the lawn, tilling the garden, moving logs, or doing other things, a tractor can be a godsend when you relocate to the country.

Consider your use cases for a tractor to get the right one. While budgeting is vital, opt for quality over saving a few bucks. The right equipment will serve you and yours well for many years. Remember to buy from a tractor dealer selling top brands to get the product and service you need.

When looking for the right tractor for your homestead, here are some things to consider.


Horsepower is one of the things to consider before buying a tractor. When you visit a tractor dealership, tell the salesperson your use cases for a tractor. They’ll be able to recommend the horsepower range you need for a suitable compact or sub-compact tractor. Horsepower can go from the 20s to the 50s for a compact tractor or in the mid-20s for a sub-compact tractor. It doesn’t hurt to get more horsepower than you need now to meet potential future needs. 

You’ll also want to look at power take-off (PTO) horsepower. PTO horsepower describes the amount of power available to operate the tractor’s implements and attachments, while the engine horsepower describes the power the engine produces. You’ll want enough PTO horsepower to operate a tiller, snowblower, log splitter, or other attachments and implements.

Consider Implements and Attachments

While tractors are helpful, attachments and implements can make them more useful. Box blades, loaders, pellet forks, backhoes, plows, snowblowers, and rototillers are worth considering. 

Without the correct implements and attachments, country living can be a chore. Before buying a tractor, ensure it can operate the attachments and implements.

Consider the Size of the Property and Terrain

Consider the size of your property and the landscape conditions before buying a tractor. For instance, if you need to mow 10 acres, get a tractor with enough horsepower to keep up with your mowing needs. Getting the right compact or sub-compact tractor will allow you to use the implements and attachments required on your land.

Consider the Tires

Another consideration is the type of tires you put on your tractor. You’ll want appropriate tires whether you have a hilly, rocky, or flat terrain. The salespeople at whatever tractor dealership you patronize will be able to get you the right tires for your land. If you live in an area that gets a lot of snow in the winter, you might want to invest in multiple sets of tires.

Living in the country is an adventure unto itself. But chances are you won’t look back after taking the leap and leaving the city or the suburb behind. You shouldn’t, however, overlook the importance of getting the right equipment for your homestead. You won’t regret getting a tractor. But you should know what to look for in a tractor to get the right one for your rural property.

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