Popular artists Davy and Kristin McGuire transformed three shop windows with the help of Hans Christian Anderson’s famous stories, The Little Mermaid, The Snow Queen, and The Emperor’s New Clothesas, taking them as inspiration. The project has been commissioned by Absolutely Cultured, which also delivered the Hull UK City of Culture project in 2017. In each of these shop windows, a mannequin has been kept as the central focal point for each story. Also, a voice was given to each character with the help of a monologue and the projection onto the mannequins’ faces created a lively effect. Apart from this, there was an interaction of the audience with the Emperor show window.
The four-day festival ran from 29 November – 2 December and the Still Lives installations were disclosed on Whitefriargate in Hull city center. Two Optomo EH200ST short throw projector and ML750ST short throw LED ultra mobile projector were used in the windows and for emperor face. With the help of local actors, Rick Bland and Jack Chamberlain, a microphone and a monitor were alternated to help the crowd watch the emperor from a hidden camera. They interacted with the audience by projecting their faces onto the naked male mannequin with their voices from the speakers.
Absolutely Cultured‘s producer Lily Mellor said that Urban Legends: Northern Lights was their biggest event till date. He said that over 60,000 people come to the installations over the four-day festival and they bring very different things. The producer also said that with the help of Studio McGuire, it became possible to create a magical experience as the projection was used creatively and details were provided in each of the scenes.
Ethiopia’s App Based Taxi Service ZayRide Expands into West Africa
Ethiopia’s first app-based Taxi Service, ZayRide is increasing its reach beyond Addis Abada. The company has decided to expand into West Africa with the help of Liberian web solutions firm Hak Technologies. This is a major step by the taxi service unit to offer smart transportation option to people with the replacement of old cabs from the region.
Over the last few years, three taxi services namely RIDE, ZayRide and ETTA have come into existence in the African nation. These three transportation entities have played a crucial role in easing the life of native people by providing them with excellent transportation services. Launched in 2016, ZayRide will see a big move in the near future as its founder, Habtamy Tadesse has announced that around 200 cars will be introduced in this Ethiopian on-demand taxi service.
Ethiopia which enjoys over 100-million people has remained out of reach of the private sector operations because the government had instituted a centralized economic model in this region. Because of the restrictions on private sector entities, the landlocked region has failed to grow well. Habtamu launched the taxi service, ZayRide after he failed to hail a taxi on demand but he faced a lot of opposition from regulators as they were confused between registering it as a transport company or software company.
All over the globe, the taxi industry is evolving at a massive rate as people don’t want to ride in their own vehicle due to increasing congestion on the roads. Even for a long ride, people consult taxi services as they want to have a comfortable journey. People usually hail a taxi from the airport to travel for a long distance. This has contributed to the growth of the taxi industry on a large scale. Long Distance Taxi JFK Airport is one such service which has got benefitted due to the increasing demand for a taxi for long distance from airports.
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