What is common between Gen Z and millennials? It is indeed their unfazed love for streetwear and sneakers. For fashion influencer and creative director Santino LoConte luxury streetwear is a passion. LoConte admits that he has been lucky to have developed deep networks within sneaker and streetwear inroads of the global fashion market.
LoConte’s opinion on sneakers and streetwear is considered noteworthy in the fashion circuits. In recent times, events happening within the proponent’s physical store and brand have attracted the attention of Forbes, WWD, Hypebeast, Highsnobiety, and other fashion press. One such development was the opening of a lifestyle brand and curated retail concept located at 807 Washington Street in New York City. In partnership with Korean giant Samsung, LoConte offers sneaker and streetwear lovers unique access to new releases such as Adidas’s YEEZY Boost 700 Wave Runner, Futurecraft 4D and Hu NMD “Holi Festival.”
LoConte puts a lot of trust in his product selections and relationships with consumers. Each product from Santino’s collections comes with a certificate of authenticity, so customers know they are getting the real deal.
Santino LoConte’s recognition as a fashion authority is based on not only concepts of sneaker and streetwear design, but also on matters of back-office support systems and industry contacts.
Perhaps the key area of creative strength for LoConte is the ability to bring together novel partnerships. His brand Reign in collaboration with Samsung is a sponsor of the New York Fashion Week. The team also works with notable industry players such as Balmain, Comme des Garçons, Thom Browne, Rick Owens, and Issey Miyake.
Much of LoConte’s flair for detail can be seen at Reign’s flagship retail store in New York which features an integrated sound and visual technology shopping system amongst a white-washed exposed brick wall, and Versailles parquet sky-light lit setting.
SPOTLIGHT: Sweet vinyl by DREAMOUR
What happens when two immensely talented visionaries come together to create elegance and ingenuity in a sculptural glass fragranced candle? Dreamour. That is the long and short version of how Dreamour was created. Founded by Karissa Rowe and Neal Klotsman in late September 2022, Dreamour was founded with the goal of creating a luxury fragrance brand that operates at the intersection of functional art in the candle market space.
Rowe, a Parsons School of Design graduate, set out to fill the niche of integrating design in the candle marketplace. Unlike most candle vessels that are mass-produced, Dreamour’s founders desired to prioritize the artisanal craftsmanship of glass in their production processes of the sculptural glass designs. This resulted in a long timeline of sourcing the globe for talented glass artisans who could transform a sketch into a functional and sophisticated candle vessel. Each and every candle vessel is hand-blown, inherently resulting in a one-of-a-kind product and unique experience for the consumer. These functional fragrant candles also act as a piece of décor due to its sculptural and alluring appearance.
Sweet Vinyl, Dreamour’s first candle scent, fills the room with musky & leathery notes combined with earthy notes of vetiver and cypriol, topped with a citrus touch of bergamot and mandarin. The founders worked with master perfumers in Grasse, France, to create a scent that invoked notes of memorable moments, emphasizing high quality ingredients in the fragrances in a soy wax blend. This resulted in candles that consist of clean ingredients, a vegan formula, and is entirely cruelty-free.
It is the personification of the glass blowers’ spirit, the heart of Grasse imprisoned in a bottle, and the narrative of two visionaries that sets Dreamour at the top of the candle market pedestal. Dreamour embodies the sophistication and savior-faire French perfumery as a luxury brand, while being a NYC based brand. Dreamour is currently stocked at Patron of the New in New York, along with other major designer luxury known brands. Rowe and Klotsman are currently expanding their production lines and will drop new fragrances and designs in early 2023. Don’t expect anything ordinary with Dreamour, as they will continue to bring a unique perspective to the marketplace of home fragrances.
To find out more about Dreamour and their newest releases, you may visit the business’s website dreamour.com or follow the company via its Instagram handle @dreamourshop.
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