Health
The AirSculpt Power BBL: A Butt Lift From The Future

2020 threw a wrench in most people’s lives, forcing them to adapt to unprecedented situations and make substantial changes to everyday habits. From spending hours on at-home exercise bikes to learning how to cook delicious at-home meals, practically everyone had to change their daily routines to maintain a semblance of a healthy lifestyle. Frequently, however, stubborn fat or a nagging trouble area persists in the face of maximum effort.
AirSculpt®: Liposuction Without the Hassle
That’s where AirSculpt® comes into play. Whether a patient wants to put the finishing touches on an area they’ve been working on or completely transform their figure, this patented procedure is the most advanced body contouring treatment available today. Performed through a minuscule two millimeter-wide entryway, AirSculpt® directly plucks fat by the cell with power-controlled technology. Compare that to traditional liposuction, which scrapes fat away with abrasive, manual devices that give surgeons minimal control throughout the process.
One of the most significant benefits of AirSculpt® compared with traditional liposuction is the reduced patient downtime. As opposed to the two weeks of rest required after liposuction, AirSculpt® recipients return to their daily routines within two days and get back in the gym after two weeks. Thanks to this combination of superior precision and reduced invasiveness, patients overwhelmingly report feeling motivated to kick-start a healthy lifestyle to maintain their new bodies. Evidently, seeing results in the mirror can serve as one of the best sources of inspiration to stick with one’s New Year’s weight-loss resolutions.
Don’t Just Remove Fat – Enhance Your Backside With the Power BBL
In addition to expert fat removal from chin to cankles, AirSculpt® also offers the most innovative fat transfer procedures in existence. Using the same body contouring technology in reverse, surgeons treat and then precisely disperse patients’ fat back into the desired body part. One of the most highly demanded procedures is their all-natural BBL. This treatment delivers a symmetrically lifted backside without the use of general anesthesia, scalpels, stitches, or needles.
Looking to achieve the coveted hourglass shape this New Year? Characterized by a slim waist and full, rounded bottom, this universally sought-after shape is something few women are born with. With this butt augmentation treatment, patients can permanently shed fat from the belly or any other trouble area and use that same fat to enhance their butts. This procedure is so minimally invasive that patients walk right out of their treatment completely alert – and better yet – with already-recognizable results! Rather than spending months recovering from a grueling surgery, waiting for a plumped-up butt to appear finally, AirSculpt® recipients can hit the ground running in 2021 with their newly sculpted bodies. Why risk it with outdated, unproven technology that can wind up costing you dearly in terms of time and money? Go the proven route with the most cost-effective, safe BBL available on the market.
Health
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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