Lifestyle

Updating your AV Equipment Should be a Top Priority for the New Year

Published

4 years ago

January 5, 2021

While many people are busy brainstorming personal resolutions for the New Year, businesses would also be wise to consider improvements for the year. One that we find is often neglected is updating AV equipment. As shown here, setting up the right AV equipment can turn your meeting room from an anxiety filled time waster, into an efficient and effective communication mode.

While people have been quick to adapt and improvise when it comes to working online and having fewer employees at the office, most companies have been slow to change their meeting room set up. This has resulted in an increased number of technical problems as users attempt to connect to the room remotely.

Almost all businesses will have dealt with poor audio feedback, delays displaying a certain user’s screen for a presentation, or struggles with having the projector work accurately during an in-person meeting. As these issues continue to mount, most people start to get a sense of anxiety when it comes to conducting meetings.

When that is the case, it is of the utmost importance that you consider updating your AV equipment and using an AV control system. An effective AV control system ties all the equipment together and lets you manage it from a single device.

Displaying a remote co-workers screen can be done with the press of a button on your end. Additionally, updating AV equipment can also reduce the amount of clutter in a room and limit the amount of work that an IT person would be required to do.

For that reason, any company that spends a large amount of time in the meeting room should make updating their AV equipment a top priority. Taking control of the meeting room and making it accessible virtually and in person will greatly improve any business. So updating your AV equipment is really a top priority for the New Year!

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.