Undoubtedly video content is becoming essential in new marketing arena. Video marketing is one of the profitable aspects in digital world that is bringing value to products and services. It can be seen that how video production company Dubai is putting up this video marketing services well.
Here are some of the reasons you should explore video marketing right now.
- Video enhance Conversions and Sales
Creating video and making advertisement with the video content makes some good money. By adding a product or service video on the landing page effectively increase conversions by around 80%. So whatever business you are running, deploy the video content in your advertising.
- Video yields great ROI
As mentioned above, around 83% of the businesses are saying that they are having good ROI through videos. Though video making is quite time consuming and takes some budget but it pays off really big. However, video editing apps and software are making it easier to create videos and post it on effective platforms.
- Build trust through videos
Obviously trust is the vital factor that customers put on the brand. When it comes to this factor, video does it all greatly. The video content engages people and ignites their emotions to the brand. This effective content will make audience to understand the brand objective and goal leading to avail their service.
- Videos fetch more visibility
Videos increase the spent time of viewers on your site. This creates longer exposure leads to build trust and more visibility on search engines. It is said that through video content, your site is likely to show up 53 times more than other content possibilities.
- Video Attracts Mobile Users
As smartphones are having an immense boost and so are popularity of videos getting swallowed. More than 90% of the consumers are watching videos online and mobile videos have grown greatly over the past few years. So make the video that is catchy and engage the audience for longer span at your page.
Sweden’s Gambling Revenue is on a Decline
2018 was the last year before Sweden opened up to international gambling. But 2018 was not a good year for the gambling revenue. Sweden’s gambling market was only worth SEK23.4b (US$2.5b) in 2018. It is just a modest 1.5% gain from 2017.
The online revenue was up 12.2% last year, and online casino was up to 13.7% and sports betting up 11.5%. All of these combined, it accounted for 52% of the overall total.
Why 2019 is not a good year for opening up to international gambling?
The facts speak for themselves. Svenska Spel reported 2.2% fall in sales to SEK8.8b. It also suffered a 10% decline in the land-based operations.
Even the ATG horses betting monopoly reported overall sales of SEK4.1b, which is also on a decline with -1.5%. Like Svenska Spel its land-based operations were down by 10.7%.
In January 1, 2019, Sweden got the license for international online gambling. According to Casinopro, operators in Swedish market in 2018 reported sales of SEK6.7b, a year-on-year rise of 12.4%. So, that’s a huge win for the revenue. Online gambling revenue increased by 5.2%. These international sites helped with the 29% rise of Sweden’s overall market in 2018.
Even the country’s lottery business had a mixed result. Most of the lottery operations resulted poorly last year. The country’s lottery led by Postcode Lottery’s sales failed by 2.7%. The Folkspel lottery was the only exception. It’s revenue increased by 3% to SEK673m.
The online operators were given a chance till March to prove their worth. And Minister for Civil Affairs Ardalan Shkarabi gave them a time period within which they needed to bring noticeable change.
Steps to improve the revenue
Ardalan advised the operators to invest a bit in moderate advertising at least. Consumers in Sweden aren’t aware of change in laws. They need to understand they have little to no obligation towards the law now.
Hope this year reaped different results, and Sweden sees a change in its gambling revenue.
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