Many companies struggle to find ways to build community on social media. Their niches are either very specific or incredibly technical.

However, despite your niche, there are five tips and tricks to use social media to your advantage.

• Choose Your Channels Wisely

Most businesses believe when they first start, they need to create a social media profile for every platform that exists to create brand awareness. This couldn’t be farther from the truth, though.

If you set up seven different profiles, you’ll be spreading yourself too thin. Instead, focus on two or three different channels you feel would be most beneficial to your business’s needs and give them your full social media marketing attention.

Magnum Systems, for example, is a designer and engineer for bulk material handling systems. Since they’re primarily in B2B, using LinkedIn to build their network is going to benefit their business most through social networking.

They wouldn’t find much use in trying to reach their ideal client on another platform, such as TikTok or Pinterest.

• Utilize Your Blog

People tend to underestimate the power of a blog in terms of social media marketing. A blog is a great way to create content that is beneficial towards SEO (search engine optimization), as well as generating content for your social channels.

It’s a way to elaborate on certain ideas or provide answers to questions potential clients might have. Then, you can disburse this content to your social media channels to encourage more visitors to come to your site.

Make sure you’re strategic with the type of content you choose to write about. Stick to a specific niche and try not to steer away. Remember, people are coming to you for answers to a problem. This is your opportunity to give them exactly that.

• Be Consistent

No matter your industry, a key element to creating successful brand awareness and client retention is consistency. Customers have an easier time trusting your company when they know what to expect.

This means being consistent with not only your branding and messaging, but through the consistent social media posting as well.

Figure out what types of content resonate with your ideal client. You may need to seek out competitors to find out what types of content are generating a lot of engagement. Test out different types of posts to see what works and what doesn’t.

You’ll also need to be consistent with how often you post as well. This doesn’t necessarily mean you have to post every single day multiple times a day. But it does mean you’ll want to create a realistic schedule for yourself.

• Respond and Engage

Social media is meant to be social. It goes from being a platform for sharing photos from your last family vacation to a forum based upon the community. 

As a social media tip for businesses, you’ll want to start being part of the conversation that’s already happening on social media. Look through different profiles where your target audience would be communicating and actively comment in response to others.

This applies to your posts as well. When someone comments, you have to engage to encourage the conversation to continue. The more engagement, the more opportunity you’ll have for new people to find your content.

• Give Your Brand a Face

Because your business may have a very specific and targeted niche, you have an advantage. The more targeted you are, the more successful your brand’s storytelling will be. However, experts suggest you have a face to coincide with your brand to relay the message.

People connect better when there is a more personalized approach. Think about using the CEO or someone at the senior executive level to be the face of the company throughout your social media profiles.

Conclusion

Every niche industry comes across issues where they find it difficult to grow and maintain their social media marketing.

Since this is such an invaluable tool in terms of your overall marketing strategy, it’s important to narrow down your channels, your content, and your branding as much as possible.

This way, you’ll be more successful at setting your company apart as an industry leader, promoting trust with your customers. In turn, you’ll generate more leads.