Business

SEO Strategies That Are Not Applicable To A Law Firm Set Up

Published

3 years ago

July 14, 2022

There are so many SEO strategies being practiced all over the world by different SEO experts. Although they follow some standard techniques, some try to do it independently to find a plausible result.

Law Firm SEO is not so different from the other industries using SEO. They use the same techniques, and only the contents differ. In this case, you will only have to check whether your chosen strategies will do good depending on your target audience and traffic.

This article will identify which SEO strategies do not apply to the law firm Set Up.

Benefits of having SEO

Before we discuss the terrible SEOs, let us know what SEO does for Law firm websites first.

They are not just there so that you can have a website for people to look out for. SEO dramatically helps in the Law Firm industry because it can attract possible clients in the future.

In addition, it can boost the confidence and performance of the lawyers of the firm. People get to talk about the firm because of the website.

It also helps Law firms advertise their services without spending too much on other marketing strategies. With the help of SEO, it can reach more prospects than the traditional way of marketing your brand.

SEO strategies Law Firms should avoid

Ensure you avoid the following SEO strategies to keep your Law firm afloat.

Duplicate Content

Running a Law Firm is stressful, and it is understandable if you cant consistently post high-quality content. But being active on your website makes clients think you are reachable whenever they need you.

You may think of using content spinning software just to lessen the burden. But it should not be one of your options. The Google algorithm is smart enough to detect that your published content is “spun.”

There is no better way than creating unique and high-quality content designed for your audience’s needs.

Placing Too much Ad above the fold

We know that advertisements generate revenue whenever someone accesses your links. But putting too much of it above the fold will result in a bad user experience. Google penalizes websites with bad user experience, and this is something you should never encounter.

Also, if clients keep seeing advertisements before they land on the answer to their query, most just leave the website and look elsewhere, which is terrible for your website too.

It is recommended that you can use videos to summarize what you have written so that clients will keep coming back.

Hidden text/links and Overuse of keywords

It is easy to hide the link on a text by changing the appearance of the text to the font and color of the full content. But search engine crawlers can detect this in an instant. If they do, you will receive a heavy penalty from Google since this is a massive violation of Google policies.

In addition, some SEO experts overuse keywords to make them the top choices when clients search. Although, yes, your website or content will be on the full search, the quality is something that doesn’t satisfy them.

Too much use of keywords will make the content appear to have no sense. It will look unnaturally included in the context, and users will notice this.

Instead of overloading your content with keywords, focus on providing a better user experience. You can do this by answering the query of the clients. By this, the clients will love your website, and Google will love your website too.

If Google loves your website, it will rank you higher than other pages and websites, which means that The Google algorithm will introduce more organic traffic to your website.

Keep an eye for user generated spam.

User-generated content is one of the most critical contents on your page because it speaks to customer experiences. It boosts the credibility of a website since the contents are accurate to experience. But some customers usually post their links as well. It may be for their welfare or just an innocent act.

Now due to the the curiosity of other clients, they will follow those links. If Google detects a lot of outbound links coming from your page, Google will tag your website with a penalty. A penalty is something you don’t want.

Well, you cannot post on your page that clients or page visitors should not post any link. You can tag all those links as “no follow” so that search engine crawlers will not take it all on you.

Never Use cloaking

Cloaking, in simpler terms, means you create two different versions of your website and post other content on each. This means that the search engine crawler and users will see additional content. This is a huge red flag for Google.

If you think this will increase your leads, it does not. It will only create confusion since users will see different unmatching contents. Users will surely avoid using your website due to the experience. Hence, your law firm’s credibility will be at stake.

Google may impose heavy and lifetime penalties if caught. Misleading users is punishable by Google, and you might have to start over again.

Watch out for Negative SEO

Due to increasing competition, other competitors use backlinks that point to your website so that Google will penalize you. Once you get punished, there will be lesser competitors in the field.

This is terrible SEO, but others use it because it boosts traffic on their end. To make sure that you won’t bear the consequences of this lousy SEO, conduct an audit to determine which of those backlinks are not healthy for your page.

Conclusion

Setting up your law firm requires setting up your website too. It is to increase your client in a matter of time. On the other hand, SEO helps in making sure your website is a success.

Ensure that you know what to avoid to keep no problems on your end. The above suggestions are just a few to consider, but they will significantly help.

Business

Derik Fay and the Quiet Rise of a Fintech Dynasty: How a Relentless Visionary is Redefining the Future of Payments

Published

10 hours ago

October 17, 2025

Matthew Wiles

Long before the headlines, before the Forbes features, and well before he became a respected fixture in boardrooms across the country, Derik Fay was a kid from Westerly, Rhode Island with little more than grit and audacity. Now, with a strategic footprint spanning more than 40 companies—including holdings in media, construction, real estate, pharma, fitness, and fintech—Fay’s influence is as diversified as it is deliberate. And his most recent move may be his boldest yet: the acquisition and co-ownership of Tycoon Payments, a fintech venture poised to disrupt an industry built on middlemen and outdated rules.

Where many entrepreneurs chase headlines, Fay chases legacy.

Rebuilding the Foundation of Fintech

In the saturated space of payment processors, Fay didn’t just want another transactional brand. He saw a broken system—one that labeled too many businesses as “high-risk,” denied them access, and overcharged them into silence. Tycoon Payments, under his stewardship, is rewriting that narrative from the ground up.

Instead of the all-too-common “fake processor” model, where companies act as brokers rather than actual underwriters, Tycoon Payments is being engineered to own the rails—integrating direct banking partnerships, custom risk modeling, and flexible support for underserved industries.

“Disruption isn’t about being loud,” Fay said in a private strategy session with advisors. “It’s about fixing what’s been ignored for too long. I don’t chase waves—I build the coastline.”

Quiet Power, Strategic Depth

Now 46 years old, Fay has evolved from scrappy gym owner to an empire builder, founding 3F Management as a private equity and venture vehicle to scale fast-growth businesses with staying power. His portfolio includes names like Bare Knuckle Fighting Championships, BIGG Pharma, Results Roofing, FayMs Films, and SalonPlex—but also dozens of companies that never make headlines. That’s by design.

Where others seek followers, Fay builds founders. Where most celebrate their exits, Fay reinvests in people.

While he often deflects conversations around his personal wealth, analysts estimate his net worth to exceed $100 million, with some placing it comfortably over $250 million, based on exits, real estate holdings, and the trajectory of his current ventures.

Yet unlike others in his tax bracket, Fay still answers cold DMs. He mentors rising entrepreneurs without cameras rolling. And he shows up—not just with capital, but with conviction.

A Mogul Grounded in Real Life

Outside of business, Fay remains committed to his role as a father and partner. He shares two daughters, Sophia Elena Fay and Isabella Roslyn Fay, and has been in a relationship with Shandra Phillips since 2021. He’s known for keeping his personal life private, but those close to him speak of a man who brings the same intention to parenting as he does to scaling multimillion-dollar ventures—focused, present, and consistent.

His physical stature—standing at 6′1″—matches his professional gravitas, but what’s more striking is his ability to operate with both discipline and empathy. Fay’s reputation among founders and CEOs is not just one of capital deployment, but emotional intelligence. As one partner noted, “He’s the kind of guy who will break down your pitch—and rebuild your belief in yourself in the same breath.”

The Tycoon Blueprint

The playbook Fay is writing at Tycoon Payments doesn’t just threaten incumbents—it reinvents the infrastructure. This isn’t another “fintech startup” with a flashy brand and no backend. It’s a strategically positioned venture with real underwriting power, cross-border ambitions, and a founder who understands how to scale quietly until the entire industry has to take notice.

In an age where so many entrepreneurs rely on noise and virality to build influence, Fay remains a master of what can only be called elite stealth. He doesn’t need the spotlight. But his impact casts a long shadow.

Conclusion: The Empire Expands

From Rhode Island beginnings to venture boardrooms, from gym owner to fintech force, Derik Fay continues to build not just businesses—but a blueprint. One rooted in resilience, innovation, and long-term infrastructure.

Tycoon Payments may be the latest chess piece. But the game he’s playing is bigger than one move. It’s a long game of strategic leverage, intentional legacy, and generational wealth.

And Fay is not just playing it. He’s redefining the rules.